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5 applications of geotargeting software you need to know

Geotargeting software has the ability to provide customers with a website experience they’ll find difficult to forget. This type of application offers website operators a host of functionality, all of which ultimately provides users with websites that are tailored to their geographical location.

At a time when more high-tech marketing tools have emerged, geotargeting software may not be something you’re impressed by. Nonetheless, they are crucial to the 61% of smartphone users who are more likely to buy from sites that customise information according to their location.

Take a look, below, at five of the best applications of geotargeting software.

geotargeting software

Localising your buyers’ shopping experience

Have you ever visited a site and felt frustrated that prices are listed in a currency that’s different from what you use in your country? Felt frustrated that you have to do the conversion yourself, find out delivery information, and calculate shipping on top of that too? 

This is a process many e-commerce buyers are familiar with. Many times, this kind of hassle or inconvenience can drive potential customers out, leading to a loss in sales that could be prevented with one, simple fix.

If you’re determined to avoid this fate, geotargeting software is the way to go. In particular, dynamic content tools can trigger local product listings, price, and contact and delivery information, based on the location of each visitor.

In this way, you eliminate much of the hassle attendant to the average online shopping experience. You will soon find that this can be an extremely profitable factor in your favour.

Redirect buyers to country or region-specific product pages

It’s common, even recommended, to promote your products and services through social media. One of the pitfalls of doing so, specifically for multi-site, international businesses with customers around the world, is the inability to redirect location-specific users to the corresponding local product page.

That is until geotargeting software came along.

Using geotargeted link generator tools, you can now generate links that automatically identify the IP address geolocation of each visitor and redirect them to specific product pages on your regional sites.

Again, this reduces the traditional inconvenience associated with product links on social media, taking your customer straight from your post to your product with just one click.

Display multiple local offers to location-specific customers on a single site

Did that sentence confuse you or blow your mind?

Either way, let us explain what we mean here: Using geotargeting software, you can display multiple popups displaying offers and promos to specific geolocated audiences on a single site.

Say, for example, you’re offering 50% off on a pool heat pump in Sydney and you advertise it on your site. If someone from Melbourne or any other region were to visit your site, they wouldn’t see this offer. Only those in Sydney would.

The answer, here, isn’t multiple websites or anything more complex than the installation of a simple IP geolocation tool: Geo popups, as we call it here, at Geo Targetly.

Run custom Javascript applications based on location

Another seriously handy application of geotargeting software is the ability to run custom javascript applications based on the location of each user.

From cookie consent script to form widgets, you ensure that only the right type of visitors see what you want them to see. Ultimately, this helps you personalise your website more effectively and avoid cluttering your site with something you want only a fraction of your visitors to view.

Redirect customers to the right site automatically

Nowadays, it’s common practice for customers to maintain a separate site for each region or country they operate in. In this type of scenario, it can be challenging to ensure customers head to the local or the most geographically relevant site.

This is precisely where geotargeting software, in the form of site redirection tools, come in handy.

With this software in place, you can rest easy knowing that even if a customer from Canada stumbles onto your site for the Asian region, they’ll be redirected to the appropriate website in the blink of an eye.

Leverage geotargeting software for increased engagement on your website

Geotargeting software is really a treasure trove for marketers. By making maximum use of the functionality it offers, you can now deliver a site that’s both rewarding for you and your customers.

Take a look at our range of premium geotargeting software and get started today!

“Simple yet powerful geo redirects”

Dante A.
DIRECTOR OF WEB DEVELOPMENT
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