Responsible for driving powerful personalisation, this tool allows you to provide visitors with a website experience that’s tailored to their geography and ultimately, with the right geolocation data, their interests. For e-commerce sites, this kind of functionality can be effective in keeping customers on-site for longer and prompt them to engage more meaningfully with the products listed.
For global e-commerce sites that are active in multiple locations, price and delivery information is, arguably, one of the most important pieces of information for customers. In fact, a study conducted by WorldPay demonstrated that customers display a 13% cart abandonment rate if prices are shown in a foreign currency.
If you maintain a physical retail store (or several), displaying accurate map information is so important if you want to increase foot traffic.
Buyers, nowadays, place a premium on convenience. If your website automatically shows them accurate directions to your store closest from their location, you eliminate much of the hard work for them. With the sophistication of GPS services, they only need to follow their map to your doorstep.
In tandem with your geolocation API, make sure that your website map plugin is working smoothly. All your hard work will go down the drain if users can’t toggle or navigate through your map with ease.
Successful data gathering is a sign of a well-functioning website. Moreover, this kind of data is often invaluable because it allows businesses to understand how well they’re efforts are translating to results.
With a geolocation API, you can gather crucial geo-based customer insights that help you improve your targeting and general marketing activity. This will not only include the region/country/city your user is in but also which regions/customer bases express the most interest in certain products.
If your website effectively captures this kind of data - making its analysis a walk in the park - you can optimise your site(s) accordingly, catering to users preferences and interests with greater effect.
Similar to displaying price and delivery information in terms of local currencies, you can add the specific location of each visitor in the banners and general content on your site. If you’re a local grocery chain attempting to make yourself familiar to online shoppers, for instance, identify and greet them from the specific city each user is in!
This kind of personalisation is the ‘extra step’ buyers, nowadays, are looking for.