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3 Tips on how to build consumer relationships with a geotargeting platform

Misconceptions
3 minutes
A geotargeting platform allows consumer businesses to build stronger relationships with their customers by optimizing their campaigns.

The key to success for online retailers is to build a loyal customer base with a geotargeting platform. Few other marketing tactics give the same ROI as geotargeting because it empowers marketers to be smarter and more efficient in their effort to build consumer relationships. The key to successfully building relationships with consumers is to engage them on their terms. Marketers have to convince the target group that their brand adds value to their lives, and a geotargeting platform is the best way to do that.

Building consumer relationships

A geotargeting platform allows consumer businesses to build stronger relationships with their customers by optimizing marketing campaigns to demonstrate how the brand can bring tremendous value.

Tip 1 - Location-based marketing 

One of the main benefits of customer loyalty programs is that they encourage customers to shop more often from one place, increasing revenue for the organisation, especially if there are discounts and premium offers available. Geotargeting platforms allow organisations to optimise marketing campaigns for improvement. For example, customers can receive a custom message with a special offer for a drink, if they are on a hot summer's day or a premium offer on movie tickets when they pass by a cinema.

Why does the tip work?

Location-based marketing is one of the best ways to build better consumer relationships because it rewards customers for their initial purchase while encouraging better brand engagement. Location-based marketing is also fantastic because it allows for contextualised communication - speaking to consumers using customised messages based on location is far more likely to gain attention, rather than a generic message to thousands of people. Furthermore, it reinforces the reward cycle: If customers are rewarded for spending at a particular venue, they are more likely to return. Studies show that customers with reward points spend twice as much as customers who don't. 

Tip 2 - Catering to foreign customers

One of the biggest benefits of a geotargeting platform is improving relations with foreign customers. One of the key challenges disrupting customer loyalty is the lack of information for customers based in a different country from the business. Foreign customers have a lot of concerns that domestic customers don't because they have to worry about shipping availability, shipping fees and currency differences. Businesses can build a more loyal customer base, if they successfully cater to the needs of their foreign audience, by providing meaningful content that addresses their concerns.

Why does this tip work?

E-commerce stores have the potential for a global audience with shoppers from around the world. However, what is stopping people from purchasing are obstacles that make the transaction more complicated than it has to be. Research shows that a lack of information often discourages people from making a purchase. Removing these obstacles by providing relevant information to foreign customers removes several obstructions. But how do companies know where most of their foreign visitors are coming from and how to successfully cater to them? This is where a geotargeting platform becomes essential. The platform can identify precisely from where their customers are coming from and cater to them with localised content.

Tip 3 - Staying relevant

One of the biggest challenges for any e-commerce business is staying relevant. When the brand struggles to engage their audience, customers inevitably go somewhere else to get what they want. So, the best way to ensure that customers don’t leave is to ‘stay relevant’. But what is the best way to stay relevant? While there is no one strategy, the best way to find the ideal strategy is to better understand their customers. A geolocation platform can be of tremendous help in this regard.

Why does the tip work?

A geotargeting platform is essential for targeting customers because it allows companies to better understand their customers. They will not only discover the location, but they will also know what device they might be using, along with other important information.

Building relationships with customers

Marketing is about building relationships with customers. Building these relationships takes time and a coordinated effort with several marketing techniques. The geotargeting platform can improve the effectiveness of marketing efforts because it gives companies a better understanding of how they are as people and how they operate in. A geotargeting platform would be of tremendous help in this regard. 

America Robel
5th March 2020

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