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3 Tips on how to build consumer relationships with a geotargeting platform

3 minutes
A geotargeting platform allows consumer businesses to build stronger relationships with their customers by optimizing their campaigns.

The key to success for online retailers is to build a loyal customer base with a geotargeting platform. Few other marketing tactics give the same ROI as geotargeting because it empowers marketers to be smarter and more efficient in their effort to build consumer relationships. The key to successfully building relationships with consumers is to engage them on their terms. Marketers have to convince the target group that their brand adds value to their lives, and a geotargeting platform is the best way to do that.

Building consumer relationships

A geotargeting platform allows consumer businesses to build stronger relationships with their customers by optimizing marketing campaigns to demonstrate how the brand can bring tremendous value.

Tip 1 - Location-based marketing 

One of the main benefits of customer loyalty programs is that they encourage customers to shop more often from one place, increasing revenue for the organisation, especially if there are discounts and premium offers available. Geotargeting platforms allow organisations to optimise marketing campaigns for improvement. For example, customers can receive a custom message with a special offer for a drink, if they are on a hot summer's day or a premium offer on movie tickets when they pass by a cinema.

Why does the tip work?

Location-based marketing is one of the best ways to build better consumer relationships because it rewards customers for their initial purchase while encouraging better brand engagement. Location-based marketing is also fantastic because it allows for contextualised communication - speaking to consumers using customised messages based on location is far more likely to gain attention, rather than a generic message to thousands of people. Furthermore, it reinforces the reward cycle: If customers are rewarded for spending at a particular venue, they are more likely to return. Studies show that customers with reward points spend twice as much as customers who don't. 

Tip 2 - Catering to foreign customers

One of the biggest benefits of a geotargeting platform is improving relations with foreign customers. One of the key challenges disrupting customer loyalty is the lack of information for customers based in a different country from the business. Foreign customers have a lot of concerns that domestic customers don't because they have to worry about shipping availability, shipping fees and currency differences. Businesses can build a more loyal customer base, if they successfully cater to the needs of their foreign audience, by providing meaningful content that addresses their concerns.

Why does this tip work?

E-commerce stores have the potential for a global audience with shoppers from around the world. However, what is stopping people from purchasing are obstacles that make the transaction more complicated than it has to be. Research shows that a lack of information often discourages people from making a purchase. Removing these obstacles by providing relevant information to foreign customers removes several obstructions. But how do companies know where most of their foreign visitors are coming from and how to successfully cater to them? This is where a geotargeting platform becomes essential. The platform can identify precisely from where their customers are coming from and cater to them with localised content.

Tip 3 - Staying relevant

One of the biggest challenges for any e-commerce business is staying relevant. When the brand struggles to engage their audience, customers inevitably go somewhere else to get what they want. So, the best way to ensure that customers don’t leave is to ‘stay relevant’. But what is the best way to stay relevant? While there is no one strategy, the best way to find the ideal strategy is to better understand their customers. A geolocation platform can be of tremendous help in this regard.

Why does the tip work?

A geotargeting platform is essential for targeting customers because it allows companies to better understand their customers. They will not only discover the location, but they will also know what device they might be using, along with other important information.

Building relationships with customers

Marketing is about building relationships with customers. Building these relationships takes time and a coordinated effort with several marketing techniques. The geotargeting platform can improve the effectiveness of marketing efforts because it gives companies a better understanding of how they are as people and how they operate in. A geotargeting platform would be of tremendous help in this regard. 

America Robel
5th March 2020

Real stories of geo-targeting impact

William D.

Small Business

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.


Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
#globalecom #ecommerce #shopifystore

Cheryl T.


Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.


Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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