When sales are down, businesses often focus on conversion rates, while missing out on an eye-opening metric – exit rate (the number of people who left after viewing your product page).
According to Shopify, an ideal exit rate for a product or checkout page is between 20–40%. You can check the number of exits and visitors for specific pages in your Google Analytics 4 and use this formula:
Exit rate (%) = (Number of exits from the page / total number of visits to the page) × 100
If you have a higher exit rate, it’s time to turn those exits into sales opportunities with an exit intent pop-up tool. With this software, you can display discounts, geo redirects, email sign-ups, surveys, or live chat pop-ups to divert customers when they intend to leave your page.
In this article you will learn more about the benefits of exit-intent pop-up software, a detailed comparison of the top ten tools on the market, and some tips for making your exit-intent pop-ups.
If your conversion rate is low, read our article on how a geotargeting website helps with conversions.
Top exit-intent pop-ups ranked
We've “handpicked” the top ten exit-intent pop-up software based on our review and testing of dozens of popular tools on the market. For a website or webshop owner, a key feature to start with is a user-friendly interface, ensuring even non-technical users can create stunning popups quickly.
Another key factor was the quality and variety of template libraries, allowing for easy customization across various use cases (from geo pop-ups to slide-in and email sign-up forms).
Advanced targeting options and multiple trigger choices are important because they enable precise audience segmentation and timing. We've also listed software with A/B testing capabilities and robust analytics for more advanced pop-up creators.
We put pop-up tools with free trials, free plans, and enterprise paid plans so you can easily find the tool that meets your budget and team size.
Lastly, we've considered the number and relevancy of integrations each tool offers, ensuring seamless data transfer to your existing marketing stack.
These criteria form the skeleton of our comparison, helping you choose a tool that not only meets your current needs but also scales with your growing business.
Do you need an exit-intent pop-up?
If you are experiencing high exit rates, low bounce rates, shopping cart abandonment, declining email list growth, underperforming lead magnets, or short average session durations you may need an exit-intent popup.
Here are some key scenarios where exit-intent pop-ups are effective:
- E-commerce sites:
- Offer a last-minute discount or promotion
- Remind visitors of items left in their cart
- Suggest alternative products
- Lead generation:
- Capture email addresses for newsletters or mailing lists
- Give a free resource (e.g., ebook, whitepaper) in exchange for contact information
- Reducing bounce rates:
- Provide additional navigation options or site sections
- Ask for feedback on why the user is leaving
- SaaS platforms:
- Offer a free trial or demo
- Give customer support contact information
- Surveys and feedback:
- Ask users why they're leaving without converting
- Gather quick feedback on site usability
- Event or webinar promotion:
- Remind visitors of upcoming events they might be interested in
- Personalized recommendations:
- Provide tailored content or product suggestions based on browsing history
1. Geo Targetly — Best geotargeted pop-ups
Geo Targetly is an all-in-on geo-targeting platform for webshops and small to larger business. With Geo Targetly you can create geo exit-intent popups and redirects for your websites or show location specific offerings in minutes. You increase sign-ups and conversions while directing relevant traffic by tailoring your messaging, offers, and calls-to-action based on the visitor's location.
Pop-up design features and intuitive geo location rules help you create and show your geo pop-ups at the right time. For exit-intent pop-ups, all you need to do is activate the “exit behavior” trigger, and customize the cookies and delay time for optimal performance.
Customize fonts & colors, create mobile and desktop variations, and apply smart geolocation segmentation for the best results.
Check out this in-depth tutorial for creating geo-popups with Geo Targetly.
Features
Smart geolocation segmentation
- Target by continent, country, state, and city
- IP address and IP range targeting
- Radius-based targeting using latitude-longitude
- Inclusion and exclusion rules for precise targeting
Flexible popup rules
- Multiple popup rules with custom designs for each location
- Exit triger
- Default fallback for non-targeted visitors
- Page-specific popup display options
- Customizable cookie settings and display delays
Customizable design
- Fully customizable HTML content
- Mobile and desktop-specific designs
- Adjustable popup dimensions with responsiveness
- Pre-made themes and templates
Easy integration
- Simple setup process
- Snippet installation for JavaScript, WordPress, Shopify, Webflow, BigCommerce, and many more
Pros
- Part of a wider geomarketing suite (geo redirects, content, image, links)
- Extensive support documentation
- Intuitive dashboard
- Advanced exit-intent options included (cookie and delay time)
- One-time code set up
Cons
- No A/B testing feature yet
- More templates coming soon
Pricing
GeoTargetly offers a 14-day free trial and six paid plans based on pageviews. All plans include access to all products on unlimited domains.
- Dev: 1K pageviews for $9 per month (billed yearly)
- Startup: 20K pageviews for $19 per month (billed yearly)
- Growth:100K pageviews for $39 per month (billed yearly)
- Business: 500K pageviews for $79 per month (billed yearly)
- High Traffic: 2 million pageviews for $159 per month (billed yearly)
- Enterprise: 4+ million pageviews for $279 per month (billed yearly)
2. Wisepops — Best for Shopify ecommerce businesses
Wisepops is a marketing platform for creating and embedding pop-ups, bars, and push notifications into your website. With Wisepop’s features, you can collect email addresses, display special offers, make announcements, or integrate sign-up forms and surveys.
To create exit-intent pop-ups, you can design your pop-up in their dashboard, and choose to trigger “on exit” from the display rules options.
You can select one of their pop-up templates and customize it in terms of style, position, size, layout, and form. All Wisepops features are packed in a drag and drop interface, and premium users get access to custom integrations, a dedicated account manager and advanced analytics.
Features
- Exit popups for desktop and mobile
- Built-in exit intent detection
- Drag & drop popup editor
- Shopify app of website installation
- More than 100 popup templates
- Advanced audience targeting
- Integrations with tools such as GA4, Klaviyo, Salesforce, etc.
- Surveys with NPS and answer forms
- A/B testing and analytics (top-performing campaigns, pages, countries, devices)
Pros
- Intuitive and easy-to-use dashboard
- Helpful customer support team
- Dual-design functionality for mobile and desktop optimization
- Many customization options for display and design
Cons
- Pageviews are counted across your entire site regardless of whether you have a pop on that page, and pageviews influence the pricing
- Design limitations when trying to create more dynamic pop experiences
Pricing
Wisepops offers a 14-day unlimited free trial, and their pricing depends on your pageviews and the features included, and ranges from 50 to 500 euros.
For example, if you have 250K monthly pageviews, you can choose between:
- Wisepops Pro: 149 euros/month for unlimited campaigns, two websites, and basic support (email & live chat)
- Wisepops One: 499 euros/month for everything in Pro plus onsite strategy planning, performance reviews, custom integrations, and VIP support.
3. Qualaroo — Best for building exit-intent surveys
Quaraloo is a customer feedback software for website owners to survey website or app visitors in a few clicks. With Quaraloo’s features you can understand why visitors leave, gather product feedback, reduce cart abandonment, optimize your product or website according to data and improve the overall user experience.
To create an exit-intent survey you can add/edit questions in the Quaraloo dashboard, and customize your nudge, answers, or buttons.
Qualaroo has a dashboard for creating pop-ups from scratch or popular template forms (from NPS to UES) and good targeting options, such as geographic locations, whitelists, custom property, etc.
Features
- Advanced targeting options (based on anything you can track on your website, not just URLs and on-page behavior)
- Questions branching so every question is relevant for the visitor
- Branding and customization options
- A/B testing
- AI sentiment analysis
- Integrates with Zapier, Slack, Salesforce, HubSpot, etc
Pros
- Unlimited seats
- Free plan
- Indefinite data storage
- Easy implementation (one-time JavaScript code)
- Quarterly pricing options (besides monthly and annually)
Cons
- Limited to survey exit intent pop-ups
- Limited design options
- No drag and drop functionality
- Slow customer support
Pricing
Quaraloo offers a free plan and a business plan. Their forever free plan is limited to 50 responses and includes 500 email sends and 10k pageviews, and the Business plan has 100 responses per month and 100k pageviews for $80/month.
4. Hotjar — Best for gathering user feedback
Hotjar is a user experience tool that helps you track and analyze customer behavior. This software has an “exit survey template” option that you can place on the checkout, pricing, landing page or product page.
To use this feature, you need to install Hotjar tracking code and host the survey live on your site. When creating a survey, set the trigger “show only on check out” or “when the user has an intent of exiting” to make sure you have an exit-intent survey pop-up.
Hotjar’s exit template comes with pre-populated questions that are easily edited, and you can add an unlimited amount of questions.
Features
- An exit-intent survey template to kickstart your survey creation
- Filter answers by date, keyword, completion
- Question customization
- Pop-up customization (button color, logo, branding)
- Targeting and user segmenting options
- Team collaboration and sharing via Slack, Email, Zapier (Business plan)
- Automated summary reports
Pros
- Easy installation
- Questions in 40+ languages
- Combines with other features like Hotjar Recordings
Cons
- Limited monthly responses (vary depending on the plan)
- Some features are only available in the Business plan (removing Hotjar branding, customizing colors, adding images to surveys, etc)
- Increased website load time
Pricing
Hotjar has a free plan and three paid plans:
- Free plan: Up to 3 surveys and feedback widgets (without the embed on your website option) up to 20 responses, and no customization options
- Plus: Unlimited surveys, 250 responses, no embedded surveys, and no customization options and advanced filters for $59/month
- Business: Up to 100k responses, unlimited surveys, embedded surveys, customization and branding options, and advanced filters for $79/month
- Scale: Everything in Business but unlimited responses for $159
5. Omniconvert — Best for A/B testing pop-ups
Omniconvert is a customer intelligence platform with useful features for customer acquisition and retention. Their “Explore” CRO platform helps you with micro conversions by using pop-ups to collect leads, survey customers, promote a product, or offer a special deal.
To create exit-intent pop-ups with Omniconvert, select a template and a trigger “on exit”. After that, customize the lead collector settings, audience, segment, and device type.
In the Omniconvert dashboard, you can allocate traffic between control and variations to perform a lift test and measure incrementality. In advanced settings, you can segment customers, and device types, and choose the frequency and exclusivity of the pop-up.
Features
- Exit intent pop-up templates (survey, discounts, etc)
- Trigger options (on-load, on-scroll, on-click, etc)
- Custom creatives (images, GIFs)
- Audience segmentation
- Goal setting and tracking
- Simultaneous pop-up testing
- Integrates with Mailchimp, GetResponse, Google Tag Manager, Hotjar, etc.
Pros
- Easy implementation, no code
- Has an extension (OmniTool) for fast deployment
- Intuitive and easy-to-use interface
- Good documentation and customer support
Cons
- Not for complete beginners, but more for CRO experts
- Limited options for advanced CSS styling
- Split URLs are limited to only one page
Pricing
Omnicovert’s pricing depends on your website visitors, and all features are included in every plan. The minimum is $390 for 50K visitors, while the price goes up to $3150/month for 1M visitors.
6. OptinMonster — Best for WordPress websites
OptinMonster is a conversion optimization tool and plugin for website owners to create different types of pop-ups and sign-up forms. Inside the tool, you can set triggers based on timing, behavior, and location, connect to your WordPress website or email marketing platform, and analyze how your pop-ups are performing.
To make an exit-intent pop-up with OptionMonster you need to choose a campaign template based on your goals and device, customize the pop-up, and set the display rules to “exit intent”.
Besides using their WordPress plugin to connect your website with OptinMonster, you can use it on any website, as a publicly shareable link, or as an embed campaign.
Features
- Drag and drop campaign builder
- Ready-made campaign playbooks
- Detailed display rules
- Personalize pop-ups with HTML elements
- Inactivity sensor
- Referrer detection
- Onsite retargeting and follow-up campaigns
- TrueLeads feature for filtering false leads
- Split test campaigns
Pros
- Numerous template options
- Easy WordPress integration
- Thorough analytics
Cons
- Not beginner-friendly
- Exit popups and UTM tracking requires the Pro plan ($200/month, billed annually)
- No monthly payments
- No free trial
- Integrations available in the Pro plan
Pricing
OptinMonster has four paid plans, starting from $59 to $399, here are more details:
- Basic plan: Up to 2,500 page views, no exit intent pop-ups ($59)
- Plus plan: Up to 10K pageviews, no exit intent pop-ups ($119)
- Pro plan: 3 sites, 25K pageviews, exit intent technology
- Growth plan: Everything in Pro, plus geolocation technology, and 100k pageviews
*OptinMonster doesn’t have a free trial but has a 14-day money-back guarantee.
7. Sleeknote — Best for beginners
Sleeknote is a modern, pop-up builder that collects email addresses, increases product sales, and guides website visitors. Unlike many feature-rich marketing tools on this list, Sleeknote has only one focus – a dashboard for making pop-ups.
To create an exit-intent pop-up with Sleeknote you have to switch the exit-intent trigger in the display settings on their Campaign Builder feature.
To customize your exit-intent pop-up you can choose different templates from countdown timer, spin to win or embedded campaigns, add custom colors and fonts, add interactive elements with their drag and drop builder, etc.
Finally, you can embed the code campaign into your Shopify or WordPress.
Features
- 120+ ready-to-use pop-up templates
- Exit-intent trigger
- In-depth targeting options
- Integrations with popular marketing and CMS tools
- A/B campaign testing
Pros
- User-friendly and intuitive for first-time users
- Easy implementation
- Free 14-day trial
- 30-day money-back guarantee
Cons
- The exit-intent trigger doesn’t work on mobile campaigns
- Basic analytics
Pricing
Sleeknote has a free trial and five paid plans, ranging from 62 to 262 euros per month.
- Lite: All features (except advanced analytics),25K visitors, unlimited campaigns, and domains for 62 euros/month.
- Basic: Everything in Lite (with advanced analytics), 50K visitors for 74 euros/month.
- Plus: Everything in Basic, 125K visitors per month for 143 euros/month.
- Pro: Everything in Plus, 300K visitors and 282 euros/ month.
- Premium: Everything in Pro, 500K visitors, and 462 euros/month.
8. Getsitecontrol — Best for capturing email addresses
Getsitecontrol is a pop-up software that helps drive leads through pop-ups, email marketing, and automation. These three features work hand in hand to capture, nurture and convert leads for SaaS and ecommerce businesses.
To create an exit-intent pop-up, you need to select an appropriate template (discount code or last-minute offer, for example), customize it, and apply the exit-intent trigger in the “when to display widget” form.
With various campaign types, tools for managing campaigns like custom fonts, pop-up editor, and integrations with popular tools such as HubSpot and Klaviyo, Getsitecontrol is a good option for beginners.
Features
- Pop-up widgets and email automations
- Template gallery
- Email editor
- AI assistant
- Reports
- Customer segmentation and tagging
- A/B tests
- Shopify app available
- Integrations with popular email marketing tools
Pros
- Intuitive app
- Slack community for members
- Flexible and customizable widgets
- Good customer support
Cons
- Minor issues with image adjustment for pop-ups
- No multilingual support for popups
If you have a multilingual website, read our SEO guide for multilingual regional websites.
Pricing
Getsitecontrol has a free plan and two paid plans:
Free plan: Essential features and up to 10K monthly page views
Pro: Advanced features and integrations, up to 100K monthly page views for 19 euros
Pro Max: Everything in Pro, unlimited page views, for 29 euros
9. Thrive Leads — Best for next-level targeting
Thrive Leads is a lead generation tool for growing your email list and boosting conversion on your most important pages. With its drag and drop editor, you can easily create pop-ups, sticky ribbons, inline forms, two-step opt-ins, slide-ins, etc.
To create an exit-intent pop-up, set up the “trigger” to exit intent, and use Thrive Leads’s Smart Exit features to properly display these pop-ups on mobile and only new visitors.
Thrive Leads has advanced targeting options such as geolocation, new and returning visitors, cookie-based targeting, integrations with ActiveCampaign, Drip, Dropbox, Mailchimp, and built-in analytics with A/B testing options.
Features
- Pre-built pop-up templates
- WordPress plugin
- Exit-intent trigger
- Visitor segmentation and targeting
- Smart exit features
- Basic pop-up analytics
- A/B testing
- Integrations with popular email marketing software
Pros
- Easy to configure
- Advanced A/B testing options
- Drag-and-drop interface
Cons
- Costly for non-WordPress websites
- Lack of advanced customization options
Pricing
The WordPress plugin Thrive Leads costs $99 per year, while the full Thrive Suite (for non-WordPress websites) costs $299. Thrive Leads doesn’t have a free trial, but a 30 day money-back guarantee.
10. Poptin — Most SEO-friendly
Poptin is a CRO software built for agencies and web shops that want to increase visitor engagement, build their email list or reduce shopping cart abandonment.
With features such as smart pop-ups, embedded forms and autoresponder, website owners send the right message at the right time.
You can easily enable exit-intent pop-ups in the trigger option, create slide-in or gamified pop-ups in their design tab, and track data for specific timeframes in Poptin’s user-friendly dashboard.
Poptin is very “lightweight” as it doesn’t affect page load time and mobile friendliness, making it a very SEO-friendly option.
Features
- 40+ pop up template designs
- Customization options including layouts and interactive elements
- Targeting by device type, OS & browser targeting, geolocation, etc
- Autoresponder feature for emails
- Integrations with Mailchimp, HubSpot, Salesforce, Pipedrive, etc.
- A/B testing for popups and forms
- Mobile responsiveness
Pros
- Good UX and configuration
- Helpful support team
- SEO-friendly
Cons
- Limited template options
- Minor glitches in the template editor
Pricing
Poptin has a free plan and three paid plans:
- Free: Up to 1K visitors per month, 1 domain and unlimited popups
- Basic: 10K visitors per month, 1 domain, unlimited popups, 1K autoresponders and branding options for $25
- Pro: Up to 50K visitors per month, four domains, 5K autoresponders and branding options for $59
- Agency: Up to 150K visitors, unlimited domains and popups, 15K autoresponders, branding options and managed accounts for $119 per month
Tips on using exit-intent popups
Using exit-intent software requires a bit of technical and designer knowledge while creating an effective exit-intent-pop up is a mix of buyer psychology and CRO skills.
All these tips are for webshops, if you have a physical store, don’t miss our geofencing guide.
Here are nine tips with examples for using exit-intent pop-ups:
1. Keep it simple
It is best to:
- Use clear, everyday language
- Avoid industry jargon or complex terms
- Stick to one main message or offer
- Use short sentences and bullet points for easy scanning
When a person is about to leave your website, the last thing they want is to spend more time reading your offer. Long blocks of text with many pieces of information don’t increase time on the page.
Here is an example of too much information on a single pop-up:
2. Time it right
You don’t want your exit-intent pop-up to show up late or early, because it will interfere with the user’s experience or be totally ineffective. Here is how to time it right:
- Set the trigger when the mouse moves towards the browser's top bar
- Avoid showing the popup immediately upon page load
- Consider setting a minimum time on a page before the popup can appear
- Use browser cookies to limit how often a returning visitor sees the popup
3. Have a strong call-to-action (CTA)
A strong call to action will immediately grab the reader’s attention and direct them towards the next step. Here are some practical tips:
- Use action-oriented verbs (e.g., “Get”, “Download”, “Start”)
- Make the CTA button stand out with contrasting colors
- Keep the CTA text short and clear (e.g., “Get My Free Guide”)
- Consider using first-person language (e.g., “Send Me the Offer”)
Here is how BeefCake does it:
4. Make it easy to close
There is a thin line between grabbing the reader’s attention and being “salesy”. To ensure you don’t end up with an angry potential lead:
- Include a clear 'X' button in a corner
- Make sure the close button is easily clickable on mobile devices
- Consider adding a "No, thanks" option below the main CTA
- Avoid using manipulative language on the close button
Can you spot the “X” sign in the pop-up below?
5. Provide value
You need to give a good reason for a potential lead to complete an action, and here is how to do it:
- Offer a discount code for first-time purchases
- Provide a free downloadable resource (e.g., ebook, checklist)
- Give access to exclusive content or a members-only area
- Offer a free trial of your product or service
Take a look at an ecommerce brand that provide double value:
6. Minimize form fields
Too many fields can make the reader feel like they are selling their information, make sure to:
- In most cases, only ask for an email address
- If you need a name, just ask for the first name
- Use placeholder text in form fields to guide users
- Consider using social login options for quicker sign-ups
Look at the example of an ecommerce brand that asks for two pieces of information:
7. Keep it on-site
If your intent is to keep the reader on your site, don’t ask them to leave.
- Avoid sending users to their email to confirm or activate
- Use two-step opt-ins if you need more information
- Consider using in-popup thank you messages instead of separate pages
- If you must redirect, make sure it's to a relevant, valuable page on your site
Here is an example of an ecommerce brand that encourages their visitors take an extra step:
8. Add urgency
- If the visitor feels like your offer is limitless and timeless, they will quickly abandon your website, and potentially never return, because they simply forget. To avoid this scenario:
- Use countdown timers for limited-time offers
- Mention limited stock or spots available
- Use words like "Now", "Today", or "Immediately"
- Consider seasonal or event-based urgency (e.g., "Before Black Friday”)
A creative way to add urgency is adding a timer, just like this ecommerce brand:
9. Use attention-grabbing words
A portion of your audience won’t react to your pop-up if it isn’t something they can’t resist, therefore:
- Incorporate power words like “Free”, “Exclusive”, “Limited”, “New”
- Use numbers when possible (e.g., “50% off”, “5 tips”)
- Ask questions to engage visitors (e.g., "Want to boost your sales?”)
- Use your visitor's pain points in your copy (e.g., “Tired of low conversion rates?")
Shopify easily grabs your attention by making an offer few will resist:
Technical Writer for GeoTargetly
