Shopify Multi-Currency: The Complete Guide to Selling Globally

Today’s shoppers expect a fully localized experience—from browsing products in their own language to seeing prices in their local currency and paying with familiar methods.

That’s where Shopify Multi-Currency comes in. With Shopify Payments, you can manage multiple currencies easily. It lets international customers browse, pay, and check out in their own currency, while keeping things simple for you behind the scenes.

In this guide, you’ll learn about Shopify Multi-Currency, its benefits, and how to enable it. We’ll also discuss common setup challenges and share real-world examples.

Ready to take your store global with Shopify multi-currency? Let’s begin.

What is Shopify Multi-Currency?

Shopify Multi-Currency is a feature available through Shopify Payments that lets you show prices and accept payments in your customers’ local currency. This feature makes it easier to sell in international markets and creates a more familiar shopping experience while helping customers feel at home on your site.

Why it matters for global ecommerce

Cross-border ecommerce is growing fast and is expected to reach USD 7.9 trillion by 2030. To succeed globally, stores need to support multiple currencies. Letting shoppers see prices and pay in their local currency builds trust, reduces friction, and can boost conversion rates. It makes buying easier and feels more personal for international customers.

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Support through Shopify Payments

Shopify Payments is the only payment gateway on Shopify that supports multi-currency. Once you enable it, Shopify automatically converts product prices, shipping, and discounts into the customer’s local currency. It still pays you in your store’s default currency, so you don’t have to manage multiple accounts. This makes it easier to sell to customers around the world without extra setup.

Benefits of using Shopify multi-currency

Let’s understand the different benefits of using multi-currency on Shopify Payments.

Better UX and trust

Customers who see prices in their local currency don’t have to manually convert prices or worry about fluctuating exchange rates. This simplifies the shopping process and creates a smoother user experience, leading to higher customer satisfaction and trust. 

Improved conversion rates

Showing prices in the shopper’s local currency makes the purchase decision feel easier and more natural. This is especially true for international customers who want to avoid mental math or worrying about hidden fees at checkout. This added clarity drives better results. 

In fact, businesses that sell in 25 or more currencies experience a 25% higher growth rate compared to those offering just a single currency.

Localized pricing boosts revenue

Showing prices in local currency can help your business earn more globally. According to CSA Research, 76% of online shoppers prefer to buy in their native currency. With Shopify’s multi-currency features, you can meet that expectation. It makes shopping easier for international customers and helps bring them back to buy again.

Reduction in cart abandonment

Cart abandonment continues to be one of the biggest challenges in ecommerce, and pricing is a major factor behind it. When shoppers encounter prices in a foreign currency, it can create confusion or hesitation, enough to make them walk away.

92% of shoppers prefer to buy from sites that price in their local currency, and 33% are likely to abandon their cart if pricing is shown only in U.S. dollars.

By offering local currencies, you can significantly reduce your abandonment rates.

How Shopify Multi-Currency works (with Shopify Payments)

Here's how Shopify Multi-Currency works with Shopify Payments.

Supported currencies

Shopify Payments supports over 130 currencies — including USD, CAD, EUR, GBP, AUD, and JPY. Have a look at the full list available here. 

You can enable as many of these as you need across your different Shopify Markets. 

When a customer visits your store, Shopify detects their location and automatically shows prices in their local currency. At checkout, they’ll pay in that same currency (as long as Shopify Payments is available in their region).

How Shopify handles conversions

When a customer shops in a currency different from your store’s default, three things happen automatically:

• Price conversion: Shopify automatically converts product prices, shipping, and discounts into the customer’s currency. 
• Consistent currency: The currency displayed remains the same throughout the shopping experience, from product page to checkout. 
• Payment conversion: Payments are converted back into your store's default currency when you receive the payout.

Currency selectors & automatic geo-IP detection

There are two ways customers can switch or be shown the right currency:

1. Currency selector (Manual)

A currency selector allows users to manually choose their currency or region through a dropdown or country flag. This can be added via theme customization or third-party apps.

2. Geo-IP detection (Automatic)
   Shopify uses the visitor's IP address to automatically detect their location. It then suggests the appropriate currency and language based on their region. This feature works seamlessly with Shopify’s free Geolocation app.

Automatic vs manual exchange rates

Shopify offers two options for handling exchange rates:

1. Automatic exchange rates
   Shopify automatically updates exchange rates from a third-party provider based on real-time market fluctuations. This ensures that your prices are always up to date and reflect the current value of each currency.
   
   
2. Manual exchange rates
   With manual exchange rates, you can set your own rates for different currencies. This gives you control over how prices are displayed, allowing you to adjust rates for margin or market conditions, instead of relying on real-time market fluctuations.

Rounding rules explained

When Shopify converts your prices to a different currency, the conversion may result in decimal places that aren’t ideal for display (like $23.356). Rounding rules allow you to set a specific rounding method so that the final price displayed is more straightforward, typically rounded to the nearest whole number or decimal place.

Steps to activate rounding rules:

1. From your Shopify admin, go to Settings > Markets.
2. In the Other markets section, click Preferences.
3. Select the Price rounding check box.

When rounding rules are activated, prices are automatically rounded to the most common denominator for each currency. You can't customize your rounding rules to anything different from these defaults. Custom rounding rules are available only to stores on the following plans: Shopify, Advanced Shopify, and Shopify Plus.

How to enable multi-currency on Shopify – step-by-step

Ready to sell in multiple currencies? Here’s a step-by-step process to enable multi-currency on Shopify.

1. Enabling Shopify Payments

To enable multi-currency, you must first set up Shopify Payments, as it's the only payment gateway that supports multi-currency. First, verify that your store is located in a country that supports Shopify Payments. If not, you won’t be able to enable multi-currency. You can verify the supported countries here. 

Once you’ve confirmed your store is eligible, follow these steps to get started.

From your Shopify admin, go to Settings.

Next, click on Payments.

Under Shopify Payments, click Activate Shopify Payments.

Fill in the necessary business and tax details as prompted.

After entering the details, submit the information for verification by Shopify.

Set up two-step authentication for extra security on your account.

Enter your bank account details where Shopify will transfer your earnings.

Once all required fields are filled out, click Save to complete the setup.

2. Adding currencies to your settings

Now that you have Shopify Payments set up, you can start adding multiple currencies to your store. In Shopify Admin, go to Settings > Markets.

A default market will be created based on your registered country or region. To create a new market, click on Add market.

Enter a name for the market—this can be anything you like. Select the countries or regions that will be part of this market. For example, you can name your market "UK" and add the United Kingdom to it.

Once done, click on Add market. A new market, like "UK," will be added. A window will pop up where you can modify the market settings if needed.

Next, go to Products and pricing. Scroll to Currencies and enable the ones you want (such as USD, EUR, GBP). For instance, you might select GBP for the UK market.

You can also adjust prices for this market by increasing or decreasing them by a percentage.

Finally, go to Manage exchange rate to set exchange rates to either dynamic or manual.

3. Setting up currency rounding rules (optional but recommended)

To ensure your prices display cleanly in each currency, you can set up rounding rules in Shopify. This helps avoid displaying awkward decimal points (e.g., $23.356) and rounds the price to a more straightforward value ($23.35 or $23).

From your Shopify admin, go to Settings > Markets.

In the Other markets section, click Preferences.

Select the Price rounding check box.

Once enabled, Shopify will automatically round prices for each currency to the most common format (typically rounding to two decimal places). This step is optional, but it’s highly recommended for a clean and professional checkout experience. 

4. Installing and customizing currency selectors

Currency selectors allow customers to manually choose their preferred currency for a more localized shopping experience. Shopify provides a built-in currency selector that can be customized and added to your theme. Here's how to set it up.

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Go to Shopify Admin and click on Online Store > Themes.

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Select the theme you want to edit and click Customize.

In the theme editor, enable the Country/Region Selector option. This could be in the header, footer, or another part of your theme, depending on your store’s layout.

Once successfully done, your country selector will appear in your online store.

5. Testing across locations

After setting up multi-currency, it's essential to test your store from various locations to ensure everything works smoothly. Here’s how you can do it:

• Use a VPN or browser extension to simulate browsing from different countries. This helps you test how your store appears to international customers.
• Visit your site and check the currency displayed based on the simulated location.
• Try switching currencies using the currency selector to make sure the change reflects on product pages and throughout the site.
• Go to checkout and verify that the checkout page shows the selected currency correctly.
• Test price rounding if you’ve enabled rounding rules. Ensure that prices are correctly rounded and displayed as expected for each currency.

SEO considerations for multi-currency Shopify stores

Expanding globally with Shopify’s multi-currency features can help you reach new markets. However, it’s important to focus on SEO to avoid issues like indexing problems, duplicate content penalties, or confusion for search engines. 

By following a few best practices, you can keep your store technically strong while growing your global presence.

Duplicate content & hreflang tag implementation

A common issue with multi-currency sites is duplicate content. When the same product pages are displayed in different currencies without proper identification, Google may flag them as duplicates. To avoid this, you can use hreflang tags. 

Shopify automatically adds hreflang annotations for each market you set up. These tags tell search engines that the pages are meant for different languages and regions, not duplicates. This helps maintain proper SEO and ensures your site is correctly indexed.

Using proper canonical tags

Shopify automatically handles canonical tags by pointing each regional page to itself, rather than a single master version. This ensures that each localized page can rank in its own target region.

If your theme or apps override canonical settings, make sure to test that each regional version ( /en-ca, /fr-fr, etc.) has a self-referencing canonical tag.

Best practices for geo-targeting

Shopify’s Markets feature lets you group countries and create specific domains or subfolders for each one, such as yourstore.com/en-ca for Canada or yourstore.com/fr-fr for France. 

This helps with SEO by clearly signaling to search engines which version of your site targets which audience. Combine this with the right currency and language settings to create a fully localized experience that works well for both users and search engines.

Avoiding common SEO mistakes with multi-currency setups

Here are a few common mistakes to avoid: 

• Don’t rely solely on IP redirects without allowing users to choose their region, as this can frustrate visitors and block crawlers.
• Avoid using JavaScript-only currency switching, as bots may not render it properly.
• Make sure to submit all localized versions of your sitemap to Google Search Console to ensure they are crawled and indexed correctly.

Common multi-currency challenges (and how to fix them)

Shopify’s multi-currency feature is useful, but some common issues can get in the way. Here’s how to handle them.

Prices not showing correctly

If product prices look inconsistent across currencies, it’s usually due to misconfigured rounding rules or cached data. Check that your rounding rules are set correctly for each market in Shopify Markets. 

Clear your browser cache or test in incognito mode to view the latest pricing. If you’re using apps or custom code, make sure they’re fully compatible with Shopify’s native multi-currency features.

Checkout currency reverts to base

It can be frustrating for customers when they browse in their local currency but see your store’s base currency at checkout. This usually happens when Shopify Payments isn’t enabled or isn’t supported in the customer’s region.

Shopify only supports local currency checkout when using Shopify Payments. If you’re using a third-party gateway like PayPal or non-Shopify Stripe, customers may be forced to pay in the base currency, even if prices were shown differently.

To solve this issue, enable Shopify Payments and make sure local currencies are supported in each target market.

Issues with third-party payment gateways

Many third-party gateways don’t support Shopify’s multi-currency checkout. They often ignore the selected currency and default back to your store’s base currency, creating a confusing experience that can lead to cart abandonment. 

To avoid this, use Shopify Payments whenever possible, since it fully supports currency conversion. If you need to use external gateways, add a note at checkout to set expectations or limit currency switching to supported markets.

Reporting discrepancies in analytics

Multi-currency setups often lead to mismatched revenue numbers between Shopify and tools like Google Analytics or Meta Ads. This happens because Shopify shows revenue in your store’s base currency, while other platforms may track it in the customer’s local currency.

Shopify also uses real-time exchange rates, which can differ from the static rates used by analytics tools. Plus, small timing differences—like when an order is placed vs. when it’s paid—can cause further gaps.

To fix this, make sure your analytics tools use consistent currency settings. Double-check that your currency codes are passed correctly, especially for conversion tracking. Shopify Markets can also help standardize reporting across regions.

Simplify multi-currency switching with Geo Targetly

Shopify’s multi-currency features with Shopify Payments automatically switch currencies based on the customer’s location. However, if Shopify Payments isn't available in a customer’s region, the automatic detection won’t work, and manual currency selection may be needed. 

Geo Targetly's Geo Currency tool automatically detects your visitors' location using their IP address and displays your store's pricing in their local currency, without needing manual selection. This ensures a smoother experience for all customers, even in regions where Shopify Payments isn't supported.

Why Use Geo Targetly for multi-currency?

Here are 5 reasons why Geo Targetly can make multi-currency switching effortless for your Shopify store.

Easy low-code setup

Geo Targetly is built with marketers and store owners in mind. It offers a low-code setup, meaning we generate the necessary code for you, and all you need to do is place it on your website. It’s a one-time setup that requires no coding skills, making it quick and hassle-free to implement.

Automatic Geo-IP detection

Geo Targetly uses Geo-IP detection to automatically switch the currency based on the visitor's location. This means no manual selection is required, offering a smoother, more convenient shopping experience for international customers.

Supports all Shopify themes

Geo Targetly is designed to work seamlessly across all Shopify themes. Whether you use a custom theme or one of Shopify's standard themes, Geo Targetly integrates effortlessly and can be easily customized to suit your store’s needs.

Faster load time

With Geo Targetly, currency switching happens instantly on the page without the need for redirects. This ensures that your store loads faster, providing a better overall user experience and potentially reducing bounce rates.

Fallback logic

Geo Targetly allows you to set up fallback logic—this means that if a currency isn't supported or if there’s an issue, you can easily decide what to show. For example, it can revert to the base currency or display a message informing customers about the situation.

How it enhances Shopify's native functionality:

Shopify Payments gives you the ability to display and process transactions in multiple currencies. It even supports automatic currency detection when paired with Shopify’s native Geolocation app.

However, if you’re not using Shopify Payments or if you need more control and customization over the currency-switching experience, that’s where Geo Targetly steps in. 

Geo Targetly does more than just currency conversion. It gives you a powerful set of geo-targeting and website personalization tools, like automatically redirecting visitors to the right website or page version, and showing location-based images, banners, titles, and content. Best of all, it starts at just $9/month with no hidden fees.

Geo Targetly helps by:

• Reducing friction in the buying journey
• Improving user experience across borders
• Boosting international conversion rates

“We implemented Geo Targetly on our Shopify Plus store and saw a 22% increase in conversion rate for international traffic within the first 30 days.” — Ecommerce Director, Apparel Brand

Multi-currency analytics and financial reporting

Here’s how Shopify makes sense of multi-currency sales and reporting.

How Shopify reports sales in different currencies

Shopify handles revenue in your store's base currency by default, even if sales are made in different currencies. Here's how Shopify manages this process:

• Base currency conversion: When customers make purchases in currencies other than your store's base currency, the sale is automatically converted to your base currency in the Shopify admin. This ensures consistency in your financial reporting and avoids confusion caused by fluctuating exchange rates.
• Exchange rate handling: Shopify uses real-time exchange rates for each transaction. However, until the customer is charged, the converted values are estimates based on exchange rates at the time of the transaction. This gives merchants an approximate idea of revenue before the final settlement.
• Presentment currency tracking: Shopify also tracks both the store's base currency and the presentment currency (the currency the customer used at checkout). Using Shopify’s API fields like shop_money and presentment_money, merchants can track both the original sale currency and the converted values.
• Export reports: Shopify allows merchants to export detailed reports that include columns for the presentment currency. This feature is especially helpful for stores that handle multi-currency setups, enabling merchants to analyze sales performance across different currencies.

Handling conversion fees 

Shopify charges a currency conversion fee based on the store's primary country:

• 1.5% for stores in the United States
• 2% for stores in other regions using Shopify Payments

How fees are applied 

When a customer pays in a different currency, Shopify converts the payment and deducts the conversion fee. For example, a CAD 10 payment would result in a CAD 0.20 fee, leaving you with CAD 9.80.

Pricing adjustments 

Shopify automatically adjusts product prices to include conversion fees when using default pricing. This ensures transparent pricing at checkout. Alternatively, merchants can set fixed prices in specific markets, requiring manual adjustments for conversion fees.

Refunds and chargebacks

Currency conversion fees are not refunded during refunds or chargebacks, but no additional fees are applied during these processes.

Recommendations for reporting tools 

Third-party reporting tools can enhance reporting for Shopify merchants, particularly for multi-currency and global ecommerce.

Google Analytics 4 (GA4)

GA4 uses advanced, event-based tracking and handles multi-currency environments well. It supports over 55 currencies and automatically converts transaction values into your account’s default currency using the previous day’s exchange rate, ensuring consistent reporting.

Triple Whale

Triple Whale brings all your ecommerce data—like ad spend, revenue, and attribution—into one platform. It supports multi-currency by converting everything to your store’s base currency, making reporting simple and consistent.

Real-world examples: Brands using Shopify Multi-Currency

To better understand how Shopify Multi-Currency works, let's explore some real-world examples of brands successfully using this feature.

Passenger

Region(s) selling to: United States, Germany, Austria, Canada, and other international markets.

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How they use multi-currency: Passenger leverages Shopify Markets and Multi-Currency Payouts to provide localized shopping experiences, including pricing and checkout in local currencies. They also use currency settlement to hold funds in foreign currencies for supplier payments, optimizing operational efficiency.

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Notable results: Increased international sales from 1% to 40% of total revenue within two years. Time and cost savings from streamlined financial operations and improved bank authorization rates.

Fairfax & Favor

Region(s) selling to: United States, Canada, the United Kingdom, Australia, Europe.

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How they use multi-currency: By using Shopify Payments' Multi-Currency Payouts, the brand eliminates manual currency adjustments, uploads international price books, and customizes promotions for different regions.

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Notable results: Saved over £1 million annually through operational efficiencies and reduced workload. They also save £50,000 yearly by automating currency conversions and improving financial planning.

World of Books

Region(s) selling to: UK, Europe, Australia, and North America

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How they use multi-currency: World of Books uses Shopify’s multi-currency features to display prices in local currencies based on the customer’s location. This removes confusion around currency conversion and helps create a local shopping experience for global visitors.

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Notable results: After moving to Shopify and adopting localized pricing, World of Books saw a 10% increase in conversion rate and significant growth in international sales.

Orlebar Brown

Region(s) selling to: Global — including London, Paris, New York, Miami, Sydney, Dubai, Ibiza, Mykonos, and more.

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How they use multi-currency: Orlebar Brown uses Shopify’s unified commerce platform to manage currencies and taxes across all their international sites. They switched to Shopify Payments for better integration, which allowed them to simplify their tech stack and reduce complexity.

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Notable results: After switching to Shopify Payments, Orlebar Brown saw a 66% increase in basket-to-checkout conversions, and checkout-related complaints dropped to nearly zero.

Final tips for optimizing global sales with Shopify

Let’s explore some final steps to optimize your global sales efforts.

Test often with VPNs and browser tools

Regularly test your store’s functionality using VPNs and browser tools to see if everything works as expected in different regions. This helps spot issues related to currency display, content localization, and user experience across markets.

Consider local payment methods

Offer payment options that are popular in each region (like Alipay, Klarna, or Paytm) to improve trust and convenience for international customers. For example, in India, Paytm is a popular choice for online payments.

Pair multi-currency with a multi-language setup

To further enhance the localized experience, combine Shopify’s multi-currency feature with multi-language support. This ensures that customers not only see prices in their local currency but can also navigate your store in their preferred language.

Use Shopify Markets or Shopify Plus for advanced features

Shopify Markets (or Shopify Plus for larger stores) provides powerful tools for managing global sales, including currency, language, and pricing localization. Using these advanced features helps simplify your global expansion efforts.

Go beyond Shopify’s built-in options with Geo Targetly

Easily show location-based content, send visitors to the right version of your site, and create personalized experiences, while also handling currency switching with ease. It’s a smart way to engage international shoppers and grow your business.

FAQ’s

1. Does Shopify support multi-currency natively?

Yes, Shopify does support multi-currency natively. To enable it, you’ll need to use Shopify Payments and activate Shopify’s international sales tools. Once set up, you can offer localized pricing in different currencies directly in your online store.

2. Can customers check out in their local currency?

Yes, if you're using Shopify Payments, customers can check out in their local currency. Shopify automatically converts prices based on their location, and the entire shopping experience—from browsing to checkout—can happen in the customer’s preferred currency. 

3. Is Shopify Multi-Currency available for all plans?

Yes, Shopify Multi-Currency is available on all standard Shopify plans, as long as you’re using Shopify Payments. This includes the Basic, Shopify, and Advanced plans. 

However, if you want access to advanced features like custom price rounding rules or automatic currency selection based on GeoIP, you’ll need to use Shopify Markets Pro or Shopify Plus.

4. Will multi-currency affect my SEO?

Multi-currency support can affect your SEO if it’s not set up correctly. Since Shopify uses the same URLs for all currencies, it’s important to use hreflang and canonical tags to avoid duplicate content issues. When configured correctly, multi-currency won’t harm your SEO and can even improve international visibility.