Website Localization: A Complete Guide for Global Success

If your business targets users in more than one country, translating your website isn't enough. You need website localization. People don’t just speak different languages; they respond to different design patterns, formats, content styles, and buying triggers.

Localized websites consistently outperform generic, translated versions when it comes to engagement, trust, and SEO visibility. They speak the language and the context, from currency formats and legal disclaimers to region-specific CTAs and user flows.

While you’re working on localization, you can also boost your regional conversions by using GeoTargetly’s geo-redirect tool to automatically send visitors to the right country or language version of your site.

In this guide, you’ll learn:

• What website localization means and how it differs from translation or internationalization.
• How to plan and implement localization across UX, SEO, and development workflows.
• Common mistakes that derail global expansion.
• How to personalize content by location without harming user experience.
• What tools can simplify localization and geolocation targeting at scale.

Every section includes examples, visuals, and actionable tips based on current best website localization practices - designed for product teams, marketers, and developers working toward global reach.

What is website localization?

Website localization means adapting your site to match the language, cultural norms, and technical expectations of users in specific regions. Localization includes changes to the content, visuals, layout, UX, currencies, time formats, and SEO structure, not just the text.

The goal of localization is to create a version of your website that looks, functions, and performs as if it were built locally, without maintaining multiple separate sites.

Localization improves usability and performance in global markets. Without it, users face friction: unfamiliar formats, mismatched messaging, or broken functionality. 

Localization vs. translation vs. internationalization vs. transcreation

Key elements that get localized

• Text: Language, tone, reading direction, grammar.
• Design: Layout, spacing, RTL support, asset swaps.
• UX: CTA positioning, form fields, onboarding flows.
• Content: Visuals, copy, product descriptions, error messages.
• SEO: Hreflang, local keywords, metadata, slugs.
• Legal & compliance: Region-specific disclaimers, tax info, cookie banners.

Localization doesn’t happen automatically with translation. It requires a scoped implementation tied to user behavior, search intent, and local business logic.

Why website localization matters for global businesses

Localization is not a branding layer. It directly impacts how international users interact with your product, content, and site structure. Companies expanding into new regions need more than visibility. They need usability, compliance, and local search performance.

Better user experience = better results

When users land on a site with the right language, format, and layout, they stay longer and engage more.

• Date, time, and currency formatting matter.
• Forms and CTAs need to match local expectations.
• Content tone and visuals must reflect cultural norms.

If your site feels unfamiliar or confusing, users drop off. Localized websites fix that.

More visibility in local search

Search engines favor content that aligns with regional search behavior. Localization helps with:

• Hreflang implementation
• Localized metadata
• Region-specific keywords and URLs

Without this, even high-authority sites can struggle to rank in non-native markets.

Built-in compliance with local rules

Localization isn’t just about UX, it keeps your site legally safe. You need to localize:

• Privacy banners (GDPR, CCPA)
• Shipping, tax, and return policies
• Legal disclaimers and age gates

Skipping this can lead to trust issues—or worse, fines. To avoid that, you can even use Geo Targetly’s Geo Consent to display GDPR-compliant cookie consent banners localized by country.

Users convert when content feels relevant

People buy when they feel understood. According to CSA Research, 76% prefer to buy from sites in their native language, and 40% won’t buy from sites that aren’t localized.

Localization increases conversions, trust, and retention, especially for SaaS, ecommerce, and lead-gen brands doing business across regions.

How to localize your website for global audiences

Website localization isn’t a single task but a cross-team process that affects content, development, UX, and SEO. Your successful localization strategy starts with structured planning and follows through with technical execution.

Here’s how to localize your website for global audiences, step by step.

1. Plan your localization strategy

Start with market research:

• Which countries or regions are driving traffic but not converting?
• Which regions align with your business goals or growth strategy?
• Are there regulatory, linguistic, or cultural factors to consider?

Define target locales based on revenue potential, product fit, and user behavior.

Then, create a localization plan that covers:

1. Languages and language variants (like, French vs. Canadian French).
2. Content scope (which pages need localization first).
3. Teams and tools responsible for execution.

2. Adapt content for each region

Localized content is more than translated copy. It requires real content adaptation. You will need to adjust:

• Images. Use regionally appropriate models, symbols, and colors.
• Tone. Match cultural formality and language structure.
• CTAs. Adapt messages to how people make decisions in that market.
• Currencies, measurements, and date/time formats. Localize all numeric formats.

Example: A U.S. landing page with “Book Now – Starting at $89” may convert better in Germany with a “Jetzt buchen – ab 79 €” CTA using German punctuation and pricing psychology. 

Or, it might not even show the prices right away.  German versions often omit prices or shift to “ab XX€” to avoid misleading users with fluctuating costs.

EU sites also often include visible links to data/privacy policies (“Datenschutz”), cookie consent, and T&Cs due to GDPR compliance.

Web localization here could look something like this:

3. Choose the right translation method

Translation quality impacts trust and SEO. Choose the translation method based on the content type:

• Professional translators - ideal for product pages, onboarding, legal, or high-conversion copy.
• Machine translation (MT) - suitable for long-tail blog content, FAQs, or automated email flows.
• Human + MT editing (MTPE) - cost-effective for scaling with quality control.

Avoid plugins that auto-translate without context. They often miss tone, structure, and domain-specific phrasing.

4. Localize UX and layout structure

Not all layouts work across regions:

• Right-to-left support: Required for Arabic, Hebrew, Urdu, etc.
• Expandable content areas: Some languages expand text length by 30–40%.
• Local form flows: Address fields, phone numbers, and payment methods must follow local standards.

Build UX with flexibility. Use layout components that can adapt to each language variant without breaking.

5. Implement localization in your codebase

Work with devs to support structured implementation:

• Store content in resource files or use a headless CMS.
• Add language switchers (dropdown or auto-detect fallback).
• Use UTF-8 encoding to avoid character errors.
• Avoid hardcoding strings - use translation keys and variables.

You need to keep version control over translations. Avoid duplicating the same content across multiple templates.

6. Optimize localized content for SEO

Localized SEO ensures your content shows up in region-specific search results:

• Add hreflang tags to define language-region combinations.
• Conduct localized keyword research for each language/region combo.
• Use clean, consistent URL structures, e.g., /en/, /fr-ca/, or ccTLDs (.fr, .de).
• Localize meta titles, descriptions, and alt text, not just page content.

If possible, build region-specific landing pages targeting commercial search intent. Use Google Search Console to monitor indexing and visibility by region.

How to show different website content based on user location

Location-based content lets you display the most relevant offers, CTAs, or language settings automatically, based on where users are visiting from. This can improve engagement and reduce friction, especially for international audiences.

There are two main ways of geolocation to detect user location: IP geolocation and browser-based geolocation. Each has different use cases, benefits, and tradeoffs.

IP geolocation (server-side detection)

IP geolocation uses a visitor’s IP address to estimate their location. It’s fast, doesn’t require user permission, and works before the page loads.

Best for:

• Redirecting users to the correct regional site
• Changing currency, language, or local offers
• Blocking or gating content by country

Limitations:

• Not 100% accurate 
• Limited to country, region, or city - no exact coordinates
• May not reflect a user’s actual preference (such as traveling)

Browser-based geolocation (client-side detection)

Browser geolocation uses the Geolocation API to request a user’s real-time coordinates based on GPS, Wi-Fi, or device location. It’s highly accurate but requires explicit user consent.

Best for:

• Showing nearby stores, events, or services
• Location-aware apps (e.g., delivery, booking, travel)
• Providing hyper-local recommendations

Limitations:

• Doesn’t work unless the user opts in
• Can’t be used for redirects or critical logic
• Adds delay - happens after the page loads

Side-by-side comparison

Content personalization using location data

Once you know the user’s location, you can dynamically adjust:

• Homepage content blocks. Show region-specific promotions.
• Navigation options. Route users to the right store, portal, or region.
• Product listings. Filter availability by country.
• CTAs and banners. Adapt messaging based on location or currency.
• Forms. Pre-fill country codes, local shipping rules.

Using a tool like Geo Targetly, you can easily:

• Redirect users to localized versions of your site.
• Display region-specific content or offers.
• Swap out images or pricing based on location, without code.

VPNs and website localization: Overcoming challenges in accurate geolocation

VPNs, proxies, and privacy tools can make location detection unreliable. A user in Germany might appear to be in the U.S. or vice versa. This affects everything from regional redirects to content personalization, especially when logic depends on IP geolocation.

Here’s how to handle location spoofing without breaking the user experience.

How VPNs affect localization

VPNs reroute a user’s traffic through another server, masking their real IP. This means:

• Your site might detect a location that doesn’t match the user’s actual region.
• Redirects based on IP can send users to the wrong version of the site.
• Currency, language, or compliance elements may not load correctly.

This affects region-specific SEO, product availability, and legal disclosures (such as cookie banners).

Fallback website localization strategies to reduce errors

To handle inaccurate geolocation results, implement layered fallback logic.

Recommended website localization fallbacks for geolocation:

1. Manual location selector: Let users override the auto-detected region.
2. Language preference detection: Use the browser’s Accept-Language header as an additional signal.
3. Cookie/session storage: Remember the user’s selection and suppress future redirects or auto-swaps.
4. IP range exceptions: Maintain a list of known VPN data centers and avoid redirect logic for them.

Use Geo IP Redirection to verify that users are always sent to the correct version based on their country.

Combine geolocation + language detection

Using geolocation and browser language creates more reliable outcomes.

For example, a visitor with a Japanese IP but English browser settings might be a traveler. In that case, show the Japanese site but prompt: “Prefer English? Switch here”. This gives users clarity and control, without locking them into incorrect versions.

Monitor and adapt to anomalies

Use analytics tools to track:

• Mismatch rates (English browser + German IP + manual switch to en-US)
• Redirect loops or failed localizations
• Bounce rates from auto-redirected sessions

If you’re seeing frequent overrides, it's a signal that your geolocation logic needs refinement.

User-driven localization: How giving control to your visitors can improve UX

Auto-detecting location or language can speed things up, but as we could gather by now, it doesn’t always reflect what the user actually wants. That’s why user-driven localization makes all the difference.

Letting users control their own experience helps reduce friction, prevent mismatches, and improve long-term retention.

Auto-redirects based on IP or browser language can fail. 

A bilingual user might browse in English but prefer prices in Euros. A VPN user may land on a mismatched site altogether.

When users land on the wrong version and aren’t offered an easy way to switch, they often leave.

Manual selection solves this.

Benefits of manual selection:

• Gives users control over their experience.
• Avoids wrong-language bounce rates.
• Reduces support requests about content accessibility.
• Works even when geolocation fails or is blocked.

Forced geolocation = bad UX

Hard redirects without an opt-out or switch option can frustrate users. This is especially common in B2B SaaS platforms, international e-commerce, and mobile-first experiences where browser settings are inconsistent.

Here’s what not to do in geolocation:

1. Auto-switching language without asking.
2. Locking content behind a region wall.
3. Hiding the location/language selector deep in the footer.

Good examples of location switchers

• Amazon: Allows switching marketplace and language independently, with memory.
• Nike: Prompts for location on entry, but also offers a dropdown in nav.
• IKEA: Redirects based on country, but always includes a “change location” option in the header.
• Airbnb: Location selector is visible, global, and stored across sessions.

If you're using a form to capture user preferences or prompt a switch:

✅ Place the selector in a high-visibility area (header or modal).
✅ Use country name + flag + language together, or mix it up. Explore a free country flags collection for your website, organized by ISO country codes.
✅ Pre-select based on geolocation or browser data, but let users override.
✅ Store the choice in a cookie/session so they’re not asked every time.
✅ For forms, use auto-complete dropdowns to reduce friction.

Localization for local SEO: How to target customers in different locations

Localized websites not only improve UX - they attract better search traffic. If your site serves multiple regions, local SEO ensures it ranks where it matters most.

Local SEO targets country- or city-specific visibility by adapting content, page structure, and technical elements for regional search intent.

Global SEO focuses on broad, multi-country keywords and a universal site structure.

Localization connects the two by aligning content and structure with regional language, format, and search intent. You will need to focus on local SEO in keyword research, on-page elements, backlinks, and more. 

We answer the burning questions to help you localize your SEO strategy so that your content gets found, clicked, and converted across markets.

How to do localized keyword research

Search behavior varies by region, even when the language is the same. For example, “apartment” vs “flat”, “lawyer” vs “solicitor”, “online course” vs “digital class”.

You can use keyword research tools like Mangools KWFinder to do localized keyword research:

1. Filter by language + country for more accurate volume.
2. Discover local keyword variants (“holiday deals” UK vs “vacation deals” US).
3. Evaluate difficulty and local competition using SERPChecker.
4. Export keyword clusters per market to guide content localization.

🛠️ Searching “home insurance” in the US vs the UK yields different SERP features, search volume, and competition. Don’t translate, localize the intent. Pay attention to local slang, spelling variations, and seasonality.

Additionally, with the Mangools SERP Location Changer, you can:

• Preview how Google SERPs look in specific countries or cities.
• Identify region-specific SERP features (local packs, featured snippets, etc.).
• Spot different competitors ranking per region.

🛠️ Searching “best CRM software” in Canada vs Germany shows different featured snippets, brand visibility, and commercial intent, even if the keyword stays in English.

How to adjust on-page SEO for localized landing pages

Set each localized page up for visibility with on-page SEO best practices:

• Using country- or language-specific URLs:  /en-us/, /en-gb/, /fr-ca/ (or fr.example.com).
• Adding hreflang tags to signal language-region pairs.
• Writing localized meta titles/descriptions, including regional phrasing.
• Marking up content with local schema (LocalBusiness, PostalAddress, etc.).
• Avoiding direct content duplication across regions - rewrite where needed.

🧠 Quick tip: Use canonical + hreflang properly. Canonical points to the language-specific page itself. Hreflang indicates language-region variants. They’re not interchangeable.

→ Use GeoTargetly’s free hreflang generator to streamline compliance.

How to use geolocation to personalize website content

Content that changes based on user region is a local SEO superpower. Try:

• Geo Content to localize headlines, CTAs, and modules.
• Geo Image or Geo Bar for localized banners and visuals.
• Geo Currency to show pricing in local formats.
• Geo URL Shortener to create customized short links with built-in redirection, perfect for social media campaigns.
• Geo Popup to deliver country-specific offers, announcements, or lead capture prompts without disrupting the user experience.

All that while maintaining fast load times and crawlable content.

How to use NAP consistency for website localization

NAP stands for name, address, and phone number, which is core business info used by Google and local directories to verify and rank businesses in local search results.

Inconsistent NAP data (for example, listing “Main St” in one place and “Main Street” in another) confuses search engines, harms local rankings, and undermines user trust, especially for international visitors.

When you're localizing your website, each region or language version must have:

• Correct NAP data displayed on-page (e.g., in the footer or contact page)
• Localized formats (e.g., address structure in France vs. Japan)
• Matching info in structured data (LocalBusiness, PostalAddress schema)
• Consistency with external listings like Google Business Profile, Yelp, or local equivalents

This is critical if your localized site supports physical stores, pickup points, or local contact centers.

If you want to dynamically update NAP by region, tools like Geo Targetly's Geo Content let you show the correct address and phone number based on user location. No separate pages required.

How to build backlinks from regional sources

Localized backlinks signal relevance to a specific country or region, and they matter more than sheer volume in local SEO. Google treats backlinks from region-specific domains (like .fr, .de, .co.uk) as strong geo-relevance signals, especially when paired with a localized page structure and hreflang setup.

When your localized pages attract country-level backlinks, they accumulate region-specific authority. Google sees this as proof that your content belongs in that market’s top results.

Here’s how to build backlinks intentionally during localization:

1. Prioritize outreach to local websites in your target markets

• Partner with regional blogs, news outlets, or niche directories relevant to your industry.
• Use native speakers or localization managers to pitch in the local language.
• Offer localized content, case studies, or data specific to their audience.

2. Get listed in country-specific directories

• Submit your localized pages to local business directories, review sites, and chamber of commerce pages.
• Directory links often pass trust + location relevance, even if they’re nofollow.

3. Leverage regional partnerships or sponsorships

• Sponsor local webinars, events, or industry groups in your target regions.
• Request a backlink on the event page or partner site to your localized URL (e.g., /de/, /fr/).

4. Create geo-relevant resources worth linking to

• Publish localized guides, glossaries, or free tools (e.g., tax calculators, regional trend reports).
• Promote these assets through local press and social media campaigns.

How localized outreach works in practice

Take Temu, for example. When expanding into Europe, Temu didn’t just translate their site. They launched country-specific PR pushes and partnered with local shopping blogs, tech reviewers, influencers, and deal communities in markets like France, Germany, Spain, etc.

They pitched localized data (“Top-selling products in France”), offered coupon codes, and created geo-targeted landing pages that bloggers could link to, often using UTM-tagged geo-links for each country. 

Geo Links by Geo Targetly lets you create these location-aware URLs, perfect for PR, email, or social sharing campaigns that serve the right content by country, just like Temu did. 

This type of geo-specific content distribution is a big reason why Temu’s localized domains gained fast visibility across Google’s regional indexes.

Does localization help with SEO rankings?

Yes, search engines prioritize content that matches location-specific search behavior.

When Google sees language + structure + backlinks + local behavior all pointing to the same region, it ranks you higher. Especially on mobile.

Localization improves:

• Visibility in mobile/local packs
• CTR with tailored metadata
• Conversion with geo-relevant content
• Long-term trust through consistent technical signals

Common mistakes in website localization (and how to avoid them)

Localizing a website is not just a technical or linguistic task, it's a strategic move. But too often, brands cut corners or overlook key details. Common website localization mistakes reduce visibility, frustrate users, and limit growth in new markets.

Here’s what to avoid (and how to fix it):

1. Assuming translation = localization

Direct translation often fails to reflect regional language nuances, tone, and cultural norms. Words that work in one country may sound awkward or even offensive in another.

Consider tone, formality, idioms, and even humor. French B2B buyers expect a formal tone. Brazilians prefer friendly and conversational.  If your copy doesn’t feel native, it won’t convert.

Fix: Use native-language copywriters or localization specialists who understand the market. Tools like Geo Content let you serve tailored copy to each region without duplicating whole sites.

 2. Ignoring local cultural context

From images and icons to colors and holidays, cultural relevance makes all the difference. A Western-centric layout will feel out of place in the Middle East or Asia.

Using a single English page for global traffic will tank both SEO and UX. Even within English-speaking markets (US, UK, Australia), expectations differ in spelling, slang, and product messaging. Global UX starts with regional English variants.

Fix: Adapt visuals, calls to action, and even user flows to reflect local expectations. For example, payment preferences and trust badges vary significantly by country.

3. Forgetting about multilingual SEO

If your localized content isn’t optimized for local keywords, search engines won’t surface it, even if it’s translated perfectly.

Native searchers don’t always use literal terms. A “furniture store” in Germany is better optimized as "möbelgeschäft", not “möbel shop”.

Fix: Do regional keyword research before creating content. Use the SERP Location Checker to simulate searches from your target countries and adjust copy based on local demand.

4. Hard-coding language elements

Hardcoded text or URLs break scalability and make updates difficult. This is common in early-stage multilingual sites.

Fix: Use resource files and dynamic content rendering. Geo Targetly’s Geo IP JavaScript lets you serve location-aware text, banners, and links without altering source code.

5. Failing to test localized versions thoroughly

Localized sites often go live with broken layouts, missing translations, or conflicting logic. Failing to test the localized version properly undermines trust fast.

Fix: Test every localized version for functionality, UX, and content quality. Run QA checks across devices, languages, and locations.

How to measure the success of your localization efforts

Website localization is a performance layer. Once your localized versions are live, the real work begins: measuring how they’re performing across different markets.

Here’s how to track what’s working and where to optimize.

Track localized KPIs by region

Start by segmenting your analytics by region and language. The following metrics help you understand how well localized content is performing compared to your global or default version:

• Bounce rate by region → Are users leaving without interacting? High bounce in one country often signals mismatched content or UX friction.
• Time on page → A longer dwell time usually means your copy and visuals feel relevant.
• Conversion rate → Measure conversions for local goals (e.g., signups, checkouts), not just global averages.
• Click-through rate (CTR) on localized CTAs → Are users engaging with buttons, banners, or popups tailored to their location?

Use Google Analytics 4 (GA4) to segment these metrics by country, language, or referral source.

Run A/B tests on localized content

Localization is about finding what resonates. A/B testing helps prove which language, imagery, offers, or page layouts work best in each region.

For example:

• Does “Free Shipping” convert better than “No Delivery Fee” in Australia?
• Is a multi-step form preferred over a single field CTA in Germany?

Use tools like Optimizely or Adobe Target to split-test content variations per region.

Set up region-specific funnels

You will need to set up region-specific funnels to track the full user journey across your localized versions, from first visit to conversion. In GA4, build custom funnels per locale.
Region-specific funnels help you see:

• Where users drop off in each region.
• If local CTAs are guiding traffic correctly.
• Whether UX changes (like RTL layout) improve conversions.

You can also compare country-based paths to your default global journey.

Visualize user behavior with heatmaps

Heatmaps and scroll maps show how real users interact with your pages. Use heatmaps to answer:

• Are users noticing your localized hero sections?
• Are they engaging with region-specific offers?
• Do they abandon pages at the same point across regions?

Tools like Hotjar, Microsoft Clarity, or Crazy Egg provide heatmaps segmented by location. You can combine this with Geo Content to test if certain elements should shift for local audiences.

Tools & platforms for website localization

Website localization requires the tools to automate workflows, manage multilingual content, and personalize the user experience based on location, language, and region. 

We have a breakdown of the best solutions for website localization on the market.

Geo Targetly: the simplest way to localize content based on location

Geo Targetly helps websites display the right content to the right user, automatically. Without writing code or relying on developers, teams can dynamically change entire pages, CTAs, visuals, pricing, or messages based on visitor geolocation.

Whether you're an e-commerce brand, SaaS product, or multi-country business, Geo Targetly is a plug-and-play solution that works across platforms like WordPress, Shopify, and Webflow. 

You simply add a one-time script to your website - no complex setup or manual integrations needed.

With one subscription plan, you get access to over 13 geo-targeting features, including geo-redirects, geo-content personalization, localized CTAs, dynamic images, and regional popups. Plans start at just $9 per month, which makes enterprise-level localization accessible even for growing brands.

Popular localization tools inside GeoTargetly include:

• Geo Redirect – Automatically route users to the correct version of your site based on their IP location.
• Geo Block – Prevent access from certain regions or countries to stay compliant or protect content.
• Geo Image – Swap out visuals and banners depending on user location for higher relevance.
• Geo Popup – Trigger timed or behavior-based popups with localized messages or offers.
• Geo Bar – Add fixed notification bars with region-based messaging at the top or bottom of pages.
• Geo IP Geolocation API – Retrieve accurate IP-based geolocation data for custom experiences.
• Geo JavaScript – Inject location-aware JavaScript logic into your site without coding.
• Geo Currency – Display local currencies and pricing based on user's region.
• Geo Consent – Customize cookie consent banners per location to meet global privacy laws.
• Geo Links – Route users to different landing pages or categories using geo-smart anchor links.

No servers to manage, no code to constantly maintain. Just a one-time code to add followed by fast, accurate website localization and website personalization for global users.

Weglot

Weglot is a popular translation plugin for WordPress and Shopify. Weglot detects and translates your site into multiple languages using machine translation, with optional human editing. 

It's great for getting started fast, though control over layout and structure is limited.

Lokalise

Lokalise is a developer-first localization platform that works well with Git-based workflows.

Lokalise supports translation management, version control, and team collaboration, making it ideal for SaaS apps or complex platforms.

Phrase

Phrase offers translation memory, automation, and advanced workflow tools for managing multilingual websites and apps. 

Phrase is built for engineering and localization teams that need fine-grained control.

Transifex

Transifex is best known for its translation API and continuous localization approach. It’s widely used by product teams needing to push updates across many languages in parallel.

Choosing the right tool for your website localization needs

Final thoughts

When you are planning website localization, you need to think about relevance. The most successful global websites adapt to language, culture, user behavior, and local SEO requirements to deliver content that really feels native.

If you’re expanding into new markets or optimizing your regional performance, the tools you choose matter. Start with what’s scalable, test what resonates, and never lose sight of user experience.

Localization done right builds trust, boosts conversions, and unlocks growth across borders. And with platforms like GeoTargetly, you can localize without friction while keeping your tech stack lean and your SEO strong.

FAQs

What is website localization?
Website localization is the process of adapting your site for specific geographic audiences by customizing language, visuals, formatting, and functional elements like currency, time zones, and legal compliance. It’s designed to make your website feel natively built for each region without sacrificing performance or UX.

How does website localization work?
Website localization works by detecting a user’s location or language preference, often via IP address or browser settings, and delivering a customized version of the site. Localization includes translated content, region-specific design elements, localized SEO, and country-specific compliance measures. Tools like GeoTargetly automate much of this based on user location.

Why is website localization important?
Website localization improves user experience, increases trust, and boosts conversion rates. People are more likely to interact with websites that feel relevant to their region and cultural expectations. From a technical perspective, localization also enhances your visibility in local search engines and helps you meet compliance regulations in each target market.