1. Use separate websites for each country with country level domains
Most major global brands selling in multiple countries utilize separate country level domains (.ca, com.au, co.uk etc.) and websites. This allows them to tailor content, products and pricing for each country helping to boost trust and relevance. They also utilize geo redirection to route traffic from their main .com site to the country specific site.
2. Split your site into regional sub-folders or sub-domains
Sometimes it is not possible to own country level domains and operate separate sites. In such case many major brands also utilize country specific sub-folders: acme.com/us, acme.com/ca, acme.com/uk etc or country level sub-domains: us.acome.com, ca.acme.com, uk.acme.com etc. Geo redirection is then used to route traffic from the main site to the relevant sub-folder or sub-domain.
3. Use location specific landing pages
The purpose of landing page is to sell! Maximizing conversions on landing pages is critical and geo targeting landing pages i.e. having separate landing pages to suit visitors from specific countries or regions can help boost relevance and trust as this allows you to tailor content to the visitor's location. Once you have location specific landing pages, you can use geo redirection to route visitors to the relevant landing page.
4. Automatically redirect visitors to local/regional pages or sites
Auto-redirect visitors using geo redirection to location-based pages or websites based on their geolocation. If you already have location specific sites or pages, this is a perfect way to ensure visitors end up in their relevant location site.
5. Show a popup telling visitors to 'switch' to your local or regional site
If you have separate websites for reach region, let your visitors know by prompting them to visit the site for their region. This can be done by utilizing simple geo redirect popups or notification bars asking them to 'switch' to the local site.
6. Use HREFLANG tags for region specific websites or pages
HREFLANG tags allow search engines to recognize you have regional variants of specific pages or domains. Use them to boost local SEO listing in country specific search engines or localized search results. Use geo redirection in combination with HREFLANG tags to ensure visitors are sent to the relevant regional site. Need to generate HREFLANg tags? Use a HREFLANG tag generator!
7. Create localized pricing pages with local currency and pricing
Correct pricing is critical to maximizing conversion rate. Using localized pricing as well as local currency is a perfect way to remove any price doubts and barriers from a customers decision process. The easiest way to create separate localized pricing pages for your products / services and automatically route traffic to the relevant pricing page based on their location using geo redirection.
8. Put effort into 'localized' SEO
If your product or service is utilized around the world or in multiple regions, using localized SEO i.e. content tailored to the visitors location can greatly help increase your brands visibility. Make use of localized content pages, landing pages, product pages and pricing pages. Use geo redirection to route visitors to the correct location page and don't forget to use HREFLANG tags to tell crawlers you have localized variants.
9. Display location specific coupons and offers
Often you may want to run a camapign or offer for customers in a specific location. There is no better way to do this than using geo targeted popups and banners to display these offers only to visitors from the specific location. This avoid visitors outside this region from seeing irrelevant content.
10. Display free shipping notifications to visitors from specific locations
Shipping prices affect your profits! Why not offer free shipping or discounted shipping only to visitors near your business or located in your country of operation. Make use of geo targeted notification banners to display free shipping messages only to these visitors.
11. Use geo targeted affiliate links
If you are selling affiliate products, having smart geo routing links can help send traffic to the country/regional product page. For example if you are selling Amazon products, routing visitors to the country specific Amazon product page can greatly boost conversion.
12. Block visitors from specific locations
Receiving spam traffic from certain countries or want to ensure your products or services are not purchased from selected countries? Then make use of geo blocking to block out visitors from these locations. This can ensure your don't waste resources in dealing with customers who will never convert.
13. Use pre-selected country, state or city names in forms
Reducing form fill time is critical to improving conversion rate. If your forms ask for visitor country, state or city, why not pre-fill them using location data from an IP based geolocation service. This gives your customers a seamless experiences and reduces form filling effort.
14. Display products only available in the visitor's region
There is not much point in showing visitors products that is not available in their region. With short attention spans, it is critical to display only products relevant to your customers. Either create separate websites for each location or location specific pages with products relevant to that location. Make use of geo redirection to automatically route visitors to the correct site or page.
15. Use a country or region selector if you have multiple locale sites
If your brand utilizes separate country or regional sites, then ensure you prompt visitors to go to the correct site using a geo redirect popup. This will help route traffic to the correct location relevant site. Make use of a dropdown in the popup to provide the option for visitors to 'switch' sites if they need to.
16. Translate your site into multiple languages
Tap into additional markets by creating translated versions of your site. This can help boost country level SEO and also allow a greater audience to see your products or services. Once you have translated versions of your site or pages, either automatically geo redirect visitors to the relevant country site/page or prompt them to view your site in their local language using a geo redirect popup.
17. Display ads to unwanted traffic to create an additional revenue steam
Have a lot of unwanted traffic to your site? Why not open up a new income stream by showing ads only to unwanted visitors. Make use of geo targeted content to display ads only to these visitors.
18. Display localized phone numbers
Displaying your local phone number not only makes it easy for customers to contact you, it also helps boost trust since it lets your customers know that your business is available close to them. Use geo targeted dynamic content to display phone numbers in your site relevant to the visitor's location.
19. Display localized addresses or nearby stores
If you have a physical store or office in your website visitor's area, why not display it only to them to increase trust for these selected visitors. Use geo content to display your address based on visitor location.
20. Add a call booking button for high converting locations
Pick out your high converting countries or regions and further boost conversions in these regions by offering additional support or sales. You can easily do this by displaying a call booking button, phone numbers or other contact us CTAs to visitors from these location. To do this, make use of geo content do display content and text only to visitor's from these locations.
21. Hide forms for unwanted locations or high spam countries
Save your resources by hiding website forms from visitors who will never convert. As an example, hide all your site forms from visitors in countries who you don't offer your service to. You can use geo content to easily show/hide forms or other page elements based on visitor location.
22. Automatically center maps to a visitor's location
Often your site may make use of maps to display store locations. Why not center the map to a visitor's location helping them to quickly view store locations near them. Make use use of coordinate data from an IP geolocation API to center the map.
23. Create separate ads for each country
If you are running an affiliate site or a site that makes revenue from ads, why not use different ad providers for different locations. This can help maximise revenue in selected regions. Make use of geo content do display content based on visitor location.
24. Display a visitors country, state or city in headlines or in content
A great way to catch a visitor's attention is to display their location in a title as often people are more curious about offers or events near them. You can easily display a visitor's country, sate or city in site content using an IP geolocation API.
25. Show or hide navigation menu items by visitor location
Sometimes, it may be necessary to hide selected pages from a site. Why not make use of geo content to hide specific navigation items for visitors in selected locations. This helps prevent unwarted traffic from viewing portions of your site.
