Bandai Namco Europe, a leading global publisher and developer of entertainment content, faced the significant challenge of managing their online store and redirecting visitors to the appropriate pages based on their location.
Through their collaboration with Geo Targetly, Bandai Namco Europe not only streamlined their operations, but also saw a large increase in user engagement, marking a new era in their global strategy.
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Bandai Namco Europe S.A.S. is a leading global publisher and developer of entertainment content for platforms including, but not limited to, all major video game consoles and PC.
Bandai Namco Europe is producing intellectual property for a global audience and is building its reputation with franchises such as LITTLE NIGHTMARES™, PARK BEYOND™, and the upcoming UNKNOWN 9™ Awakening - developed by the recently acquired Reflector Entertainment based in Montreal, QC.
Bandai Namco Europe serves as the Headquarters of Bandai Namco Holdings Inc. for mainland Europe, which is known for creating and publishing many of the Toy & Entertainment industry’s top franchises, including PAC-MAN™, TAMAGOTCHI™, GUNDAM™, TEKKEN™, DARK SOULS™ and the recently released ELDEN RING™.
For more information please visit www.bandainamcoent.eu.
Being such a well-known entity, the need to adapt to and meet the diverse demands of players from different cultures and regions underscores their need for sophisticated tools to manage a sprawling, dynamic customer base.
Bandai Namco Europe’s primary challenge was managing geographical redirects efficiently across its European and Australian online stores.
Their main goals were to find a solution for:
Efficiently handle redirects: Direct traffic appropriately across different regional stores while allowing exceptions like crawler bot traffic for SEO purposes.
Customize marketing content: Display region-specific marketing messages and offers such as free shipping which varies by region and currency.
These challenges aimed at making a better user experience overall, and keeping marketing strategies more localized.
Geo Targetly provided Bandai Namco Europe with powerful geo-targeting tools that transformed their approach to market segmentation and content personalization.
Using this feature, Bandai Namco Europe simplified the management of multiple storefront redirects, allowing their team to adjust settings without code changes. This was particularly beneficial for handling traffic from America and Asia, directing visitors to their appropriate regional stores efficiently. Additionally, Geo Redirect provided the capability to whitelist specific bots, ensuring essential search engine crawlers, like Google's, were not redirected, which preserved the SEO integrity of their sites.
This feature allowed for the customization of marketing messages and offers based on the visitor's location. For example, in Germany and Australia, Bandai Namco Europe could adjust the free shipping thresholds and display these changes dynamically in the user's mini cart.
Here's an example of how users are offered free shipping thanks to the help of Geo Content.
This tool allowed Bandai Namco Europe to redirect their Privacy Policy and Terms and Conditions in their emails, ensuring that recipients always received the most current and region-specific versions of these documents without manual updates.
Using Geo Targetly's solutions led to a more streamlined operation that adapted in real-time to the geographic specifics of Bandai Namco's massive customer base.
Key achievements included:
Improved user experience: Efficiently managing redirects and content customization helped Bandai Namco Europe make sure that users accessed the most relevant version of their site, enhancing satisfaction and engagement.
Increased operational efficiency: The ability to modify geo-targeting rules without backend changes saved significant time and resources. by requiring only a one-time injection of the tracking code into the website. Once installed, any adjustments to the geo-targeting rules are automatically propagated from the app, eliminating the need for further manual updates or code modifications.
We've seen remarkable improvements in our operational efficiency and user engagement since integrating Geo Targetly's solutions. Their platform is intuitive, powerful, and backed by excellent support, making it an essential tool for our global strategy. - Benjamin Laurent, EMEA e-commerce Manager at Bandai Namco Europe.
Bandai Namco Europe’s successful integration of Geo Targetly’s services highlights the transformative potential of specified geo-targeting solutions in the gaming and entertainment industry.
This collaboration has set a new standard for how global entertainment companies can improve user interaction and make for more efficient management across a vast expanse of global markets.
Discover how Geo Targetly can help expand your global engagement.
Sign up for a 14 day free trial and start creating a personalized experience for your global audience today.
