Picture this: You’re running a high-traffic website in the competitive gambling industry, but strict regulations in each country make it hard to show the right geo-targeted content to the right users. Without localization, you’re losing out on valuable revenue from global traffic.
This was the challenge BetAndSkill faced. As a gambling affiliate site with visitors from all over the world, they needed a way to customize content and ads by location to remain compliant with national directives and maximize revenue opportunities.
Geo Targetly provided the solution by helping BetAndSkill deliver localized content and ads specific to each visitor segment. Now, they’re reaching more markets and increasing their conversions dramatically, including an increase between 30% and 70% in sales and up to 100% more conversions compared to the same months of the previous year.Want to see results like BetAndSkill? Start your 14-day free trial and see how Geo Targetly can transform your global business!
BetAndSkill.com is a leading gambling affiliate website that provides content and promotions for betting enthusiasts. With traffic from Canada, Europe, and beyond, they help users find the best betting offers that meet their needs. But the global nature of their audience presented a significant challenge.
Operating in the gambling industry comes with unique challenges, particularly when it comes to adhering to national regulations. Before using Geo Targetly, BetAndSkill only displayed ads optimized for UK audiences. This meant that any non-UK traffic went largely unmonetized.
“One of the main challenges in the gambling industry is to remain compliant with national directives,” the BetAndSkill team explained. “We needed a solution to divide traffic by countries and show ads compliant in each country.”
Without a localization solution, they were missing out on revenue opportunities from a large portion of their global audience.
BetAndSkill turned to Geo Targetly to solve their localization challenges. Using Geo Content—a feature designed to display location-specific content dynamically—they were able to:
- Monetize global traffic: Turn previously unmonetized traffic from outside the UK into a major revenue stream.
- Segment traffic by country: Automatically show visitors ads that comply with local regulations in their region.
- Create country-specific content: Write multiple versions of the same content, optimized for different markets, to improve SEO performance.
The implementation process went smoothly and efficiently. “Configuring Geo Targetly’s services to meet our needs was very simple, even though we had no other experience with similar tools. The online guides are very detailed and easy to understand. After a short testing phase, we immediately went live without any issues,” they shared.
Since implementing Geo Targetly, BetAndSkill has seen impressive improvements across key business metrics:
-Sales increased by 30% to 70% in new markets: Thanks to Geo Targetly’s geo-targeted content and ads, BetAndSkill entered previously inaccessible markets.
- Conversions doubled in some regions: BetAndSkill recorded up to 100% more conversions in several countries compared to the same months of the previous year.
- Bounce rates decreased significantly: Visitors now find optimized content that aligns with their specific location, reducing confusion and increasing engagement.
- New revenue streams unlocked: Before implementing Geo Targetly, non-UK traffic went unmonetized. Now, BetAndSkill can effectively monetize traffic from almost all geos they receive, significantly increasing their overall ROI.
These changes have had a profound impact on BetAndSkill’s business. “Thanks to Geo Targetly’s tools, we are able to customize the user experience based on the visitor’s location. For a site that thrives on SEO and organic traffic, this makes all the difference.”
BetAndSkill’s users quickly noticed the localized experience.
“Many of our users, especially those outside the UK, have noticed the changes on the site, and the feedback has been very positive,” the team shared. “We can now offer content that is interesting and relevant to them.”
The team highlighted how Geo Targetly’s tools have saved them time and money by optimizing their existing site for different markets without needing to create new ones.
“The adoption of Geo Targetly has been a game-changer for our business. In addition to remaining compliant with increasingly restrictive advertising regulations, it has allowed us to monetize traffic from other countries, improving our ROI and opening up new business opportunities.”
Geo Targetly has been an essential tool for BetAndSkill, helping them overcome localization challenges and unlock revenue from previously untapped markets. By automatically presenting the right content to the right audience, they’ve boosted their conversions and improved customer satisfaction across their global portfolio.
If your business operates internationally and you’re looking to increase your ROI, it’s time to give GeoTargetly a try!
