Imagine visiting an online shop to find everything from product recommendations to special offers tailored to your location. That’s the vision Intrend, a global fashion powerhouse with roots in 33 European countries and beyond, had in mind when they noticed a hiccup in their user experience.
Their goal? To make sure every visitor felt at home on their site, regardless of where they were in the world. Enter Geo Targetly (GT), who stepped in to bridge the gap between Intrend’s vision and reality.
Intrend was on a mission to deliver a shopping experience that felt both personal and local to every visitor. The brand faced the tall order of directing users to their country-specific sites without a hitch, making sure every shopper got a custom-tailored browsing experience.
This wasn't just about speaking the customer's language – they also wanted to make sure they were delivering a shopping experience that resonated with their cultural preferences.
To tackle this, Intrend turned to Geo Targetly. GT’s toolkit promised to effortlessly identify and direct users to the right domain, ensuring a smooth and engaging online journey from start to finish. One of GT's standout features was its Geo Popup technology, which Intrend used to guide visitors to the correct domain. Intrend also designed each popup to blend seamlessly with its brand, altering layout, colors, and buttons according to the brand style guide and selecting the best appearance rules for the target audience.
This level of personalization went a long way in making shoppers feel understood and valued, fostering a deep connection with the brand.
The impact was clear: an impressive 87% match rate between domain visits and user locations, a testament to the precision of GT’s geo-targeting capabilities.
The experience has been so seamless that there hasn’t been any feedback or complaints from visitors.
Geo Targetly helped us create a smoother and frictionless user experience for our customers by identifying customers who have not landed on their country domain.
– Intrend Team
Intrend is also able to use Geo Popups as a user notification about relevant messages or communication on the websites – for example, if the ecommerce shops are temporarily closed.
Intrend’s team highlights the platform’s ease of use and the flexibility it offers in customizing the geo-targeting features as one of its key strengths. This partnership not only solved their initial challenge but also opened up new avenues for enhancing the online shopping experience.
Intrend’s collaboration with Geo Targetly not only addressed immediate challenges but also set the stage for a more intuitive, engaging, and personalized online shopping journey.
As Intrend continues to push the boundaries of digital retail, its partnership with Geo Targetly remains a cornerstone of its strategy to meet and exceed customer expectations, wherever they are in the world.
Are you ready to discover how Geo Targetly can help expand your business beyond borders?
Sign up for a 14 day free trial and start creating a personalized experience for your global audience today.
