How NextMinute Used Geo Targetly to Improve Localization and Security

NextMinute, a leading job management software company for tradespeople, faced the challenge of delivering a localized experience to users across multiple regions while managing a single .com domain.
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Through their partnership with Geo Targetly, NextMinute quickly and effortlessly optimized regional content, improved user engagement, and reinforced security – all without the need for costly platform upgrades.

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About NextMinute

NextMinute is a job management software program for residential tradespeople serving customers across multiple regions, including New Zealand, Australia, and the UK.

Providing powerful tools to streamline construction and trade business operations, NextMinute empowers clients to save time, increase productivity, and grow their businesses.

The challenges

NextMinute’s decision to manage their global operations through a single .com domain was rooted in the need for simplicity and efficiency.

Through centralizing their online presence, they were able to maintain consistent branding, streamline updates across regions, and reduce the complexity of managing multiple domain names. This type of approach minimized overhead and allowed for more cohesive operations at scale.

However, the simplified form of management came with some downsides:

- Limited regional customization: Without separate localized subdirectories, users were presented with a uniform, global experience rather than content customized for their specific region. While this approach gave more consistency, it lacked the tailored touch that resonates with local audiences. This absence of regional customization made it harder to engage users effectively and limited the platform's ability to meet localized needs. Additionally, search engines prioritize region-specific pages for ranking, meaning the global approach negatively impacted SEO performance in key markets.
- Webflow platform limitations: Automating regional redirection required Webflow’s expensive higher-tier plan, which wasn’t a practical option for NextMinute. Geo Targetly provided a more cost-effective solution than Webflow, providing efficient redirection without the need for costly upgrades.
- Need for regional security: Protecting their platform from unauthorized traffic and high-risk regions became a growing priority.

NextMinute needed an affordable, reliable solution to overcome these obstacles while delivering a localized experience to their users with no bumps in the road.
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The solution

NextMinute turned to Geo Targetly to implement its Geo Redirect and Geo Block features. These tools allowed the company to address its challenges efficiently:

Geo Redirect for accurate and efficient localization

NextMinute used the power of Geo Redirect to direct users to their appropriate regional subdirectories.

- Visitors from New Zealand were automatically redirected to the /nz subdirectory.
- Australian visitors were redirected to /au.
- UK visitors were redirected to /uk

Users landing on the incorrect version of the site were gently prompted with a pop-up to switch to their localized version, ensuring a smooth and intuitive experience tailored to their region.

The results

NextMinute’s adoption of Geo Targetly has markedly improved its operations across multiple fronts:

- Improved user experience: Users now land on content relevant to their location, leading to greater user engagement and satisfaction.
- More precise operational focus: Geo Block reduced spam trial sign-ups from non-target regions, allowing the team to focus on priority markets.
- Cost-effective localization: NextMinute achieved flawless redirection and localization without the need for expensive Webflow upgrades.
- Reliable performance: Geo Targetly’s tools performed without bugs or downtime, ensuring a smooth experience for both the company and its users.

What NextMinute says

"GeoTargetly has been a game-changer for NextMinute. Their Geo Redirect feature ensures our users are seamlessly directed to the correct regional version of our website, enhancing localization and engagement, while the Geo Block feature helps us maintain focus on target markets and strengthens our cybersecurity. It’s an essential tool for our global operations."
– Matt Palmer, NextMinute

Why NextMinute recommends Geo Targetly

NextMinute highly recommends Geo Targetly to businesses in similar industries. Here’s why:

- Ease of use: Geo Targetly’s intuitive tools are simple to implement and customize.
- Fast and reliable: The tools operate quickly and don’t impact website performance.
- Cost-friendly solutions: Businesses can deliver a personalized experience without investing in costly platform upgrades.

Looking ahead

NextMinute continues to utilize Geo Targetly to optimize its regional operations. As the company expands its reach, Geo Targetly remains a trusted partner for delivering seamless, localized experiences to users around the globe.

Are you ready to start reaping the benefits of Geo Targetly? Take advantage of a 14 day free trial and see the results for yourself

Real stories of geo-targeting impact

William D.

Small Business

⭐⭐⭐⭐⭐

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.

Entrepreneur

⭐⭐⭐⭐⭐

Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
#globalecom #ecommerce #shopifystore

Cheryl T.

Marketer

⭐⭐⭐⭐⭐

Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.

Psychologist

⭐⭐⭐⭐⭐

Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

⭐⭐⭐⭐⭐

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

⭐⭐⭐⭐⭐

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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