NextMinute, a leading job management software company for tradespeople, faced the challenge of delivering a localized experience to users across multiple regions while managing a single .com domain.
Through their partnership with Geo Targetly, NextMinute quickly and effortlessly optimized regional content, improved user engagement, and reinforced security – all without the need for costly platform upgrades.
Ready to join the ranks of businesses who have benefited from Geo Targetly?
NextMinute is a job management software program for residential tradespeople serving customers across multiple regions, including New Zealand, Australia, and the UK.
Providing powerful tools to streamline construction and trade business operations, NextMinute empowers clients to save time, increase productivity, and grow their businesses.
NextMinute’s decision to manage their global operations through a single .com domain was rooted in the need for simplicity and efficiency.
Through centralizing their online presence, they were able to maintain consistent branding, streamline updates across regions, and reduce the complexity of managing multiple domain names. This type of approach minimized overhead and allowed for more cohesive operations at scale.
However, the simplified form of management came with some downsides:
- Limited regional customization: Without separate localized subdirectories, users were presented with a uniform, global experience rather than content customized for their specific region. While this approach gave more consistency, it lacked the tailored touch that resonates with local audiences. This absence of regional customization made it harder to engage users effectively and limited the platform's ability to meet localized needs. Additionally, search engines prioritize region-specific pages for ranking, meaning the global approach negatively impacted SEO performance in key markets.
- Webflow platform limitations: Automating regional redirection required Webflow’s expensive higher-tier plan, which wasn’t a practical option for NextMinute. Geo Targetly provided a more cost-effective solution than Webflow, providing efficient redirection without the need for costly upgrades.
- Need for regional security: Protecting their platform from unauthorized traffic and high-risk regions became a growing priority.
NextMinute needed an affordable, reliable solution to overcome these obstacles while delivering a localized experience to their users with no bumps in the road.
NextMinute turned to Geo Targetly to implement its Geo Redirect and Geo Block features. These tools allowed the company to address its challenges efficiently:
Geo Redirect for accurate and efficient localization
NextMinute used the power of Geo Redirect to direct users to their appropriate regional subdirectories.
- Visitors from New Zealand were automatically redirected to the /nz subdirectory.
- Australian visitors were redirected to /au.
- UK visitors were redirected to /uk
Users landing on the incorrect version of the site were gently prompted with a pop-up to switch to their localized version, ensuring a smooth and intuitive experience tailored to their region.
Geo Block for security and market focus
The Geo Block feature restricted access from regions outside NextMinute’s target markets, delivering two key benefits:
- Tougher security: Blocking traffic from high-risk regions reduced the threat of cyberattacks, protecting their website and their clients.
- Improved focus: By limiting access to non-target markets, NextMinute concentrated its resources on genuine prospects.
NextMinute’s adoption of Geo Targetly has markedly improved its operations across multiple fronts:
- Improved user experience: Users now land on content relevant to their location, leading to greater user engagement and satisfaction.
- More precise operational focus: Geo Block reduced spam trial sign-ups from non-target regions, allowing the team to focus on priority markets.
- Cost-effective localization: NextMinute achieved flawless redirection and localization without the need for expensive Webflow upgrades.
- Reliable performance: Geo Targetly’s tools performed without bugs or downtime, ensuring a smooth experience for both the company and its users.
"GeoTargetly has been a game-changer for NextMinute. Their Geo Redirect feature ensures our users are seamlessly directed to the correct regional version of our website, enhancing localization and engagement, while the Geo Block feature helps us maintain focus on target markets and strengthens our cybersecurity. It’s an essential tool for our global operations."
– Matt Palmer, NextMinute
Why NextMinute recommends Geo Targetly
NextMinute highly recommends Geo Targetly to businesses in similar industries. Here’s why:
- Ease of use: Geo Targetly’s intuitive tools are simple to implement and customize.
- Fast and reliable: The tools operate quickly and don’t impact website performance.
- Cost-friendly solutions: Businesses can deliver a personalized experience without investing in costly platform upgrades.
NextMinute continues to utilize Geo Targetly to optimize its regional operations. As the company expands its reach, Geo Targetly remains a trusted partner for delivering seamless, localized experiences to users around the globe.
Are you ready to start reaping the benefits of Geo Targetly? Take advantage of a 14 day free trial and see the results for yourself
