Improving Global
User Engagement: Ordotype's Success with Geo Targetly

Ordotype, a forward-thinking company in the medical sector faced the monumental task of scaling its services across borders.

Through their partnership with Geo Targetly, Ordotype was able to both expand their market and increase engagement rates, taking their business to new heights.

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About Ordotype

Ordotype, is a France-based company that provides scientifically-backed and well-researched medical documents, called ‘sheets’, to doctors and other health practitioners. Established in 2021 by a trio of visionaries, Dr. Guillaume Rollin, Dr. Louis Malachane, and engineer William de Broucker, Ordotype has quickly become an indispensable resource for healthcare professionals in French-speaking countries.

The core of Ordotype's offerings is its database of over 320 clinical sheets, each addressing common clinical situations encountered in general medicine. These sheets are crafted to help educate and to serve as practical tools in clinical settings, for topics such as treatment orders, advice sheets, and clinical reminders.This commitment to providing easy access to medical documents meant that Ordotype must cross borders in order to reach their goals of increasing conversion rates and providing users with a better buying experience.

Lofty Challenges and Goals

Ordotype's ambition brought with it a set of challenges and objectives, each demanding a nuanced approach.
As a French-speaking service provider, Ordotype sought to expand their reach into other French-speaking countries beyond their current market. 

Market adaptation: Firstly, Ordotype realized the need to provide specific currencies, prices, and wording to each new target market.

Regional pricing strategy: Additionally, they needed to develop a system to offer region-specific pricing, locking in affordability and relevance in different economic contexts.

These challenges underscored Ordotype's goal to provide every customer, regardless of location, medical information that is both fairly priced and able to be purchased in their local currency.

The Results: A Triumph for User Experience

Geo Targetly's suite of tools provided Ordotype with the means to achieve their ambitious goals, yielding remarkable results.

Geo Redirect for pricing localization

The Geo Redirect feature let Ordotype direct customers to region-specific pricing pages, which made the buying experience better for users in their main market of France and French-speaking African countries.With the ease and simplicity of Geo Redirect, Ordotype quickly added Belgium, Luxemburg, Switzerland, Canada, Algeria, Tunisia, Morocco, Mali and Madagascar to their list of clients, significantly improving their customers’ experience with just a few clicks.

The Geo Redirect tool from Geo Targetly automatically routes website visitors to location relevant sites. In this case, visitors from Belgium are routed to while visitors from Luxembourg arrive at
Geo Location for curated experiences

Using the Geo Location services straight ‘off the shelf’, Ordotype could automatically provide appropriate pricing based on their customers’ location. Each price is presented in the visitor’s local currency, and adjusted according to the living wages of the country, a task that would take hours to do manually.The result was a 400% increase in conversion rates, which went from less than 1% to roughly 5% after using Geo Targetly.

Conclusion: A Future-Proof Strategy

In reflecting on the impact of Geo Targetly's services, Ordotype's spokesperson William de Broucker enthusiastically endorses the platform:

I would highly recommend Geo Targetly because I believe that pricing and user experience should be adapted to each country.
Co-founder & Engineer

This case study captures the essence of Ordotype's successful collaboration with Geo Targetly, highlighting the importance of localization in crafting a customer experience that is not only simple and easily implemented, but deeply resonant with the needs and expectations of a diverse global audience.

Are you ready to discover how Geo Targetly can help expand your business beyond borders?
Sign up for a 14 day free trial and start creating a personalized experience for your global audience today.

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Real stories of geo-targeting impact

William D.

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Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.


Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
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Cheryl T.


Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.


Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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