Ordotype, a forward-thinking company in the medical sector faced the monumental task of scaling its services across borders.
Through their partnership with Geo Targetly, Ordotype was able to both expand their market and increase engagement rates, taking their business to new heights.
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Ordotype, is a France-based company that provides scientifically-backed and well-researched medical documents, called ‘sheets’, to doctors and other health practitioners. Established in 2021 by a trio of visionaries, Dr. Guillaume Rollin, Dr. Louis Malachane, and engineer William de Broucker, Ordotype has quickly become an indispensable resource for healthcare professionals in French-speaking countries.
The core of Ordotype's offerings is its database of over 320 clinical sheets, each addressing common clinical situations encountered in general medicine. These sheets are crafted to help educate and to serve as practical tools in clinical settings, for topics such as treatment orders, advice sheets, and clinical reminders.This commitment to providing easy access to medical documents meant that Ordotype must cross borders in order to reach their goals of increasing conversion rates and providing users with a better buying experience.
Ordotype's ambition brought with it a set of challenges and objectives, each demanding a nuanced approach.
As a French-speaking service provider, Ordotype sought to expand their reach into other French-speaking countries beyond their current market.
Market adaptation: Firstly, Ordotype realized the need to provide specific currencies, prices, and wording to each new target market.
Regional pricing strategy: Additionally, they needed to develop a system to offer region-specific pricing, locking in affordability and relevance in different economic contexts.
These challenges underscored Ordotype's goal to provide every customer, regardless of location, medical information that is both fairly priced and able to be purchased in their local currency.
Geo Targetly's suite of tools provided Ordotype with the means to achieve their ambitious goals, yielding remarkable results.
The Geo Redirect feature let Ordotype direct customers to region-specific pricing pages, which made the buying experience better for users in their main market of France and French-speaking African countries.With the ease and simplicity of Geo Redirect, Ordotype quickly added Belgium, Luxemburg, Switzerland, Canada, Algeria, Tunisia, Morocco, Mali and Madagascar to their list of clients, significantly improving their customers’ experience with just a few clicks.
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Using the Geo Location services straight ‘off the shelf’, Ordotype could automatically provide appropriate pricing based on their customers’ location. Each price is presented in the visitor’s local currency, and adjusted according to the living wages of the country, a task that would take hours to do manually.The result was a 400% increase in conversion rates, which went from less than 1% to roughly 5% after using Geo Targetly.
In reflecting on the impact of Geo Targetly's services, Ordotype's spokesperson William de Broucker enthusiastically endorses the platform:
I would highly recommend Geo Targetly because I believe that pricing and user experience should be adapted to each country.
- Co-founder & Engineer
This case study captures the essence of Ordotype's successful collaboration with Geo Targetly, highlighting the importance of localization in crafting a customer experience that is not only simple and easily implemented, but deeply resonant with the needs and expectations of a diverse global audience.
Are you ready to discover how Geo Targetly can help expand your business beyond borders?
Sign up for a 14 day free trial and start creating a personalized experience for your global audience today.
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