How StereoNET Boosted Impressions with a 40% Rise in Regional Ad Selection
Reaching the right audience is key to successful digital advertising, but what happens when a company operates across multiple regions with different ad requirements? StereoNET, a global publication in the audio space, needed a way to serve highly localized ads that matched each visitor’s location—without relying on inefficient manual processes.
While their audience is international, StereoNET operates across different regions, meaning they needed to serve localized ads that matched each visitor’s location.
The challenge? Their site needed to display region-specific ads in order to deliver relevant content to the right audience. This would address past missed revenue and a time-consuming manual process for advertisers trying to reach local markets.
By implementing Geo Javascript, StereoNET was able to dynamically serve localized ads based on visitor geography, which led to a 40% rise in accurate regional ad selection, and, as a result, more impressions (and therefore clicks) for their regional partners, This, in turn, also led to better ad performance, higher engagement, and improved monetization.
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