Reaching the right audience is key to successful digital advertising, but what happens when a company operates across multiple regions with different ad requirements? StereoNET, a global publication in the audio space, needed a way to serve highly localized ads that matched each visitor’s location—without relying on inefficient manual processes.
While their audience is international, StereoNET operates across different regions, meaning they needed to serve localized ads that matched each visitor’s location.
The challenge? Their site needed to display region-specific ads in order to deliver relevant content to the right audience. This would address past missed revenue and a time-consuming manual process for advertisers trying to reach local markets.
By implementing Geo Javascript, StereoNET was able to dynamically serve localized ads based on visitor geography, which led to a 40% rise in accurate regional ad selection, and, as a result, more impressions (and therefore clicks) for their regional partners, This, in turn, also led to better ad performance, higher engagement, and improved monetization.
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StereoNET is an international publication and online community that provides news, reviews, and discussions on the latest audio and video technology. With dedicated regional operations, they rely on localized advertising to connect brands with the right audiences in each market.
StereoNET needed a way to ensure that visitors would see advertisements relevant to their location. Before using Geo Targetly, they faced key issues:
❌ Non-localized ads—The same ads were displayed to all audiences, reducing their relevance and effectiveness.
❌ Lost monetization opportunities—Advertisers wanted regional targeting, but there was no way to implement it efficiently.
❌ Manual ad management complexity—Handling different ad placements for multiple regions was inefficient and time-consuming.
Without a reliable way to automate regional ad placements, StereoNET risked losing advertiser trust and limiting their revenue potential.
To address these challenges, StereoNET integrated Geo Targetly’s Geo Javascript, allowing them to:
✅ Automatically detect visitor location and serve the right ad format.
✅ Trigger localized ad placements across both their forums and main website using a single code, making the implementation of Geo Targetly easy.
✅ Seamlessly integrate with Broadstreet, their ad platform, with minimal additional coding.
💡Broadstreet, an ad manager specifically designed for publishers who work directly with their advertisers, is a true partner to smaller advertisers & publishers like StereoNET. Geo Targetly and Broadstreet partnered to find the best geo-customized solution by implementing a custom JavaScript solution for StereoNET to fit their setup, something large platforms like Google Ads would never offer at this level of involvement.
This hands-on support from Broadstreet and Geo Targetly helped StereoNET increase ad engagement by delivering location-targeted ads to their visitors.
“An example of geo-targeted ads on StereoNET.”
A 40% rise in accurate regional ad selection, and, as a result, more impressions (and clicks) for regional partners.
Since implementing Geo Targetly, StereoNET has seen significant improvements in their ad performance and management efficiency:
✅ 40% increase in accurate regional ad selection, leading to more impressions and clicks for partners.
✅ Simplified ad management, allowing their team to control all regional ads from a single platform.
✅ A seamless experience for advertisers, ensuring that ads are only shown in the regions they are intended for.
For StereoNET, the success of this implementation was measured by how invisible the change was to users.
“The best feedback is no feedback at all,” explains Marc Rushton, International Managing Director of StereoNET “Our advertisers now buy ad space in their region, and visitors see only the ads relevant to them. That’s exactly what we wanted.”
With Geo Targetly, StereoNET has successfully transformed its ad localization strategy, making regional ad placement and targeting effortless and highly effective. The ability to automate targeting and manage multiple regions seamlessly has helped them maximize ad performance and revenue potential.
“Geo Targetly has been a game-changer for us,” says Marc Rushton. “Their solution allowed us to scale from hyper-local to global while keeping our ad placements region-specific. We couldn’t recommend them highly enough!”
If your business relies on regional advertising, it’s time to see what Geo Targetly can do for you.
