Touch Stay uses Geo Targetly’s Geo Translate feature to automatically show key pages in each visitor’s local language, creating a smoother experience for hotel and rental operators worldwide who evaluate their digital guidebook platform.
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TouchStay, a leader in digital guidebook technology for hospitality brands worldwide, serves a multiregional audience. To ensure visitors receive information in their local language for maximum guest comfort, TouchStay expanded from using Geo Targetly’s Geo Content tool to implementing the Geo Translate tool. This also allowed them to better target French and Spanish speakers and to take advantage of their native French and Spanish team members who can provide live demos in these languages.
To address this, Touch Stay teamed up with Geo Targetly (GT). GT’s solutions were ideal for identifying visitors’ geographic locations and dynamically altering the homepage content to match the local language. This seamless integration of GT’s geo-targeting capabilities meant that every visitor to TouchStay’s homepage felt immediately recognized and valued, with all necessary information available in their own language.
TouchStay’s client base includes hotels, resorts, and short-term rentals across the globe. Web visitors often search for information in Spanish, French, German, Italian, and other languages. Traditional translation processes were costly and slow, which created missed opportunities to build trust with international guests and convert more leads.
TouchStay adopted GeoTargetly’s Geo Translate. This is an automatic, location-based website translation service that detects the visitor’s location or browser language and instantly presents the homepage and selected pages in that language. Unlike manual translation plugins, Geo Translate requires only a single JavaScript snippet to install. No complex integration work or translation teams are required, and all translations can be reviewed and adjusted in the dashboard.
TouchStay used Geo Translate’s content targeting rules to set language by country. For example, Spanish appears for visitors from Spain, Mexico, and Argentina. French is shown for France. German is shown for Germany and Austria. Italian is shown for Italy. These improvements directly supported TouchStay’s ability to give live demos in Spanish and French using native-speaking team members.
Setup was quick and simple. TouchStay selected relevant regions and matched each to the correct language. Pages were translated automatically, then manually reviewed to ensure accuracy and alignment with the brand voice. The code snippet was added site-wide, enabling location-based translation for all visitors. The translation management interface made it easy to edit text and correct any machine-generated phrasing.
During October 2025, TouchStay recorded 1,371 targeted pageviews that were directly attributed to GeoTargetly’s translation and localization rules. This indicated strong uptake among visitors from Spanish, French, German, and Italian speaking countries. TouchStay saw higher engagement and increased sign-ups in these regions, and users spent more time on the website than before. International visitors also commented on the ease of access and increased trust, especially those who later received live demos in their own language.
"The ability to instantly greet guests on our site in their own language has transformed both engagement and conversions." — Tyler Michalek, Head of Content at TouchStay.
• Automatic, location-based translation with no need for separate domains or manual updates.
• All translations are editable in an intuitive dashboard.
• Fully compatible with major platforms like WordPress, Shopify, Webflow, and regular HTML sites.
• Scalable for all country and language combinations as TouchStay expands its international reach.
• Affordable plans with no complex setup fees or page duplication requirements.
GeoTargetly Geo Translate enabled TouchStay to improve trust, user experience, and global engagement. This had a particularly strong impact on Spanish and French speaking audiences, who also benefited from live demos conducted by native team members. The result was stronger visitor engagement, more sign-ups, and measurable business growth.
Companies that want to follow TouchStay’s example can take advantage of GeoTargetly’s 14-day free trial, which provides instant deployment and immediate results without technical barriers.
