How TouchStay Enhanced Local Engagement with Geo Targetly

Touch Stay, a leader in digital guidebook solutions for the hospitality industry, understands the power of a personalized guest experience. Serving a diverse client base that includes short-term rental hosts, hotels, and resorts worldwide, TouchStay sought to replicate its commitment to customized guest services on its homepage. The goal was to engage visitors by presenting content in their local language, ensuring a warm and personalized welcome right from the first click.

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The Challenge: Bridging the Language Gap

TouchStay faced the challenge of communicating effectively with a global audience visiting their homepage. The diverse linguistic needs made it essential to offer a localized experience that not only welcomed visitors in their native language but also mirrored the detailed attention that TouchStay’s guidebooks provide to guests.

A Tailored Approach with Geo Targetly

To address this, Touch Stay teamed up with Geo Targetly (GT). GT’s solutions were ideal for identifying visitors’ geographic locations and dynamically altering the homepage content to match the local language. This seamless integration of GT’s geo-targeting capabilities meant that every visitor to TouchStay’s homepage felt immediately recognized and valued, with all necessary information available in their own language.

Implementation: Smooth and Synergistic

Touch Stay utilized Geo Targetly’s Geo Content tool to implement dynamic content changes based on the visitor's IP address.

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What is Geo Content? It’s a tool that dynamically customizes your website based on a visitor’s location—displaying region-specific contact details, calls-to-action, and product offerings.
Learn more.

This tool allowed for automatically displaying different language versions of the homepage content without affecting the load time or user experience. The implementation process was straightforward, with GT’s support team ensuring a smooth integration, adhering to both companies’ high standards for user experience and technical performance.

The Results: Higher Engagement, More Sign-Ups, and Better Site Performance

Since implementing Geo Targetly, TouchStay has seen major improvements across several key engagement and conversion metrics:

✅ 23% increase in sign-ups and inquiries: Personalized, location-relevant content helped build trust with site visitors, leading to a measurable boost in conversions.
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✅ Visitors spend more time on site: With content tailored to their region, users are more inclined to browse multiple pages and engage with the brand.
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✅ Improved user experience: Localized messaging creates a sense of familiarity and relevance, reducing drop-offs and increasing interaction across the site.
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These outcomes reflect the power of location-based personalization. TouchStay is now able to guide potential customers through a more intuitive, localized journey—making it easier for them to say “yes” to signing up.

Client Feedback: A Seamless User Experience

“The ability to greet our visitors in their own language has transformed our homepage into a gateway for personalized guest experiences,” said Tyler Michalek, Head of Content at TouchStay. The integration with Geo Targetly not only resolved the initial language barrier but also enhanced the overall user experience, reflecting the personalized approach TouchStay aims to provide in their services.

Conclusion: Setting New Standards in Hospitality Personalization

Touch Stay’s collaboration with Geo Targetly set a new benchmark for personalizing online guest experiences in the hospitality industry. As TouchStay continues to innovate and expand its services, the partnership with Geo Targetly remains vital in their strategy to anticipate and exceed guest expectations globally.

Discover how Touch Stay can help you deliver exceptional personalized experiences. Sign up for a free trial today and begin your journey to enhanced guest satisfaction with localized content.

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Real stories of geo-targeting impact

William D.

Small Business

⭐⭐⭐⭐⭐

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.

Entrepreneur

⭐⭐⭐⭐⭐

Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
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Cheryl T.

Marketer

⭐⭐⭐⭐⭐

Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.

Psychologist

⭐⭐⭐⭐⭐

Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

⭐⭐⭐⭐⭐

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

⭐⭐⭐⭐⭐

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.