Using Geo Targeted Popups To Show
Location Based Offers & Messages

2 minutes

an example on how geo targeted popups work

Geo-Targeted popups are the perfect way to get the attention of your website visitors who come from particular countries, states or cities. We’ve all become accustomed to generic popups (or modal windows) that encourage us to hand over our email address or other information when we’re trying to read an article. Geo targeted popups can add a 'trust' and 'relevancy' factor to the popup which will help increase it's conversion rate.

Geo targeted popups provides the opportunity to increase the effectiveness of generic pop-ups. Specifically with regards to the types of businesses that use them, and the offers they could make available to their users. By displaying a geo targeted popup to your visitors, you are monopolising their attention for a brief moment and drastically increasing the odds that they will engage in the behaviour that you want them to.

In this case that behaviour could be anything from signing up for your mailing list, or navigating to a specific page to become a lead or make a purchase. There are a vast number of different reasons you and your business might want to use geo-targeted popups. But you might be unsure where to start, or how to set them up on your website. That’s where Geo-Targetly can help. We make it easy to set up and show popup by geolocation.

In this blog post, we’ll guide you through what geo-targeted popups are, a few reasons you might want to use them, how they work, the advantages of using them, and how to set them up on your website. If you’ve thought about using this technology on your site but have hesitated before due to complicated setup, we’ve got the perfect solution for you.

What are geo-targeted popups and their uses?

Geo-Targeted popups are modal windows on your website that will be displayed to your users when they visit. These modal windows display like standard popup windows, with a twist. The content changes based on your visitor's geo location (country, state or city). This allows businesses to do a variety of different things to specifically encourage engagement and action from users in specific places around the world.

Geo-targeted offers are a great way to leverage geo-targeted pop-ups. For example, if you are a business that has a deal on shipping to specific locations, you could display this information to visitors from that location. If you needed to target a particular city you could even get down to the city level using Geo-Targetly, and show popup by city.

Incentives are a great way to encourage behaviours on your site as well. If you are offering an incentive, you may need to limit who can participate by location. A great way to encourage engagement, without making your visitors feel left out if they can’t participate is to only show your incentive to those who can. The ability to show popup by country would help immensely in this case.

Alerts are a great use case as well for your site. If you need to display pertinent information to your users, a popup is a great way to get their attention fast. For example, if your business is going to be closed, or unavailable, this would be a great way to let your users know. Having the ability to show popup by geo IP would enable to precisely target your alerts so as not to monopolise attention when you don’t need to.

Advantages of geo-targeted popups vs conventional popups

There are some distinct advantages of using geo-targeted popups that can’t be ignored. If you’re a business selling online, the ability to show popups by location could go a long way towards helping you better inform your visitors. But there are some obvious pitfalls you’ll want to avoid.

An advantage of this method includes showing more targeted offers, higher engagement with your website, and more relevant leads. If you show popup by state for example, or popup by city for your shipping information, your users will feel much more connected to the experience on your site, which could result in a lead.

The disadvantages of this method are the potentials for distraction and disruption of user flow. You might have users who feel ‘spammed’ by popups. So use them sparingly, and be respectful of your users time. Also keep in mind not to enable them on pages where user flow is essential, like on a crucial form or a checkout page.

All in all, there are a lot of pros to this method and some obvious and avoidable cons. If this sounds like the method for your website, we’ll show you how to get started.

How do geo-targeted pop-ups work?

Geo-targeted popups work in the same way that other geo-targeted elements on your website work. We identify your user based on their geo IP, and then we can, from that location data, serve them a popup if you have created one for their location.

The popup itself is a simple HTML snippet that you can include on your website with ease. Let’s go over how you can quickly set up a geo-targeted popup using Geo-Targetly.

How to create geo-targeted popups with Geo Targetly

Getting geo-targeted popups set up on your website is easy when using Geo-Targetly.

1. Set up your website

enter your website which you need the geo targeted popup to show in

2. Create your popup design

use our html editor to create your custom designed html popup content

2. Preview your popup

use our preview feature to see how your geo targeted popup will look like in your website

3. Add geo locations to target

add locations to show your geo targeted popup

3. Set cookie expiry

set a cookie time to ensure the geo targeted popup is only shown once to visitors

4. Add the code snippet to your website

copy the geo targeted popup code snippet and add it to your website body

5. You’re all set!

You’ve officially added geo-targeted popups to your website! You’ll now be able to serve that popup content to users on your site using their geolocation. This also has the benefit of not requiring them to opt-in to location tracking, because the location info you are getting is tied to IP and is non-intrusive.


Adding geo-targeted popups to your website is a great way to encourage engagement from your users and personalise the type of engagement you want to encourage by location. If your business makes distinctions about users based on location and has thought about offering things to individual segments of those users, this might be the right technology for you.

So get started today with our free trial. Geo-Targetly makes it easy to set up geo-targeted popups on your website.

18st November 2019

Real stories of geo-targeting impact

William D.

Small Business

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.


Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
#globalecom #ecommerce #shopifystore

Cheryl T.


Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.


Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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