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Using geolocation data to nail your PPC geotargeting strategies

PPC geotargeting has been one of the most explosive trends to grip Google Adwords in recent years. With the ability to geolocate ad campaigns and target specific audiences, marketers and advertisers have had their jobs made significantly easier with Google’s in-built location features.

PPC geotargeting has been one of the most explosive trends to grip Google Adwords in recent years. With the ability to geolocate ad campaigns and target specific audiences, marketers and advertisers have had their jobs made significantly easier with Google’s in-built location features.

Yet, the growth and sophistication of independent geolocation tools have made Google ads much more effective. Now, businesses can even identify which cities website visitors are streaming in from, improving ad targeting, conversion rates, and ROI.

Accordingly, geo-customised ads can result in a 30% increase in click-through rate, a 13% increase in conversion rate, and a 50% decrease in cost-per-acquisition over a 2-week period!

In today’s post, find out how you can optimise PPC geotargeting and make the most of your ad campaigns. By accessing geolocation data with the use of advanced tools, take your business to specific cities!


Localise your ads as far as possible

Ignoring the power of personalisation in 2019 is a mistake that’s, often, second to none. While this isn’t a particularly new trend, making the most of ad targeting has very much to do with how your ad text connects to your target audience.

If you know which city your audience is in, personalise your text in a way that’s meaningful. People love feeling special. With the spate of geolocation tools available and the insights they offer, this isn’t a particularly difficult task.

If you’ve run previous campaigns, posts or any other form of marketing (and have used geolocation tools to cater to specific audiences), you can even take a look at the kind of products or content geographic audiences have reacted to and use these for your ads. Beyond product-specific quips, however, make sure that you localise your text to interests, events, or norms specific to that area.

Beyond that, make sure that your keywords also carry a local element as well.

Exclude negative locations

Apart from actively targeting locations you know your audience will be in, PPC geotargeting best practices also require that you exclude negative locations.

These are defined as the locations where your audience does not reside in. It may even include the audiences of separate ads - those you don’t want to re-target under your current campaign. Actively exclude locations that aren’t relevant, especially if your ads are targeting specific regions in a particular country.

This feature is also useful if your business offers services to customers in a given location, like a city, and not the whole of the region in question.

This way, not only will you optimise ad spending and preserve your precious ad budget, but you’ll also have a better understanding of ad performance.

Are you targeting an international market? Split your campaign by time zones

Another tip to keep in mind - especially if you’re using international paid search campaigns - is to separate your campaigns by time zone.

Given that Adwords budgets are set on a daily basis, targeting multiple locations within the same campaign may cause you to run out of money before your campaign can launch in certain locations. Remember, it’s always best to adjust your ads, reporting and stop times to where end users are physically located.

Avoid hyper-targeting - stick to campaigns at the city level where necessary

If hyper-targeting seems like a good solution to your Adwords woes, we’ve got bad news - it’s not.

When you zoom in too close to certain locations, you will find that your results are far from anything you’re expecting. Small budgets will also yield poor results and hype-targeting can result in a low level of traffic.

Optimise PPC geotargeting and increase revenue and profit with accurate geolocation data

Running PPC campaigns form an integral part of every marketer’s arsenal of tools and strategies. Given that location targeting is a major part of this process, optimising your PPC geotargeting efforts is crucial to the outcome of your campaigns.

Fortunately, by sticking to the pointers discussed above, you can now ensure that you improve ROI and the success of your Adwords efforts.

12th July 2019

Real stories of geo-targeting impact

William D.

Small Business

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.


Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
#globalecom #ecommerce #shopifystore

Cheryl T.


Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.


Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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