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Personalising your site with an IP geolocation tracker

Personalise your site and target the right audience with multiple applications of a sophisticated IP geolocation tracker. We show you how to make big wins in our post.

If you run your own website, you’re probably intimately aware of the challenges of targeting your content to the right audiences. How do you ensure your content is personalised enough without alienating the rest of your visitors? This is where an IP geolocation tracker comes in.

With this type of tool, not only can you track your audience and see where they come from, but also personalise your site in a way that corresponds to their interests and locality, solely when they access your site.

So, here, the term IP geolocation tracker may be far too simplistic for the features it actually leverages. Our bad.

Nevertheless, this post dives into how you can use this tool to target your site and your outreach efforts to the audiences you have in mind.

IP geolocation tracker

IP geolocation trackers can target audiences in places they frequent

Mobile-based IP geolocation trackers even allow you to identify the place your target audience likes to visit. If this sounds stalkerish, don’t worry; plenty of businesses use this strategy to give their audience product recommendations in the places they frequent.

If you notice your customers travelling to particular cities or regions quite frequently, you can either push them towards your stores in that location through targeted messaging or even promote products and services you think are relevant to their habits and behaviours.

Don’t forget, customers love businesses that go the extra mile to recommend offerings that are tailored to their lifestyles.

Restrict website access solely to your target audience

While many businesses are perfectly satisfied even when visitors outside their target audience trickle in, certain others may prefer to restrict access to their site only to the right type of viewers.

This is precisely what certain IP geolocation trackers do - they read the unique IP address geolocation of individual visitors and block them if their locations are those you want to restrict.

This way, not only can you can give your target audience a truly personalised website experience, but also ensure that any website activity and engagement comes directly from those who matter the most.

Customise content on your site to specific groups of customers

Another way to use an IP geolocation tracker is to customise the content on your site, images and popups included, to your target audience.

This way, your targeting activities become very much more effective, especially given that you can personalise your site to the country or city your visitors are coming in from. What’s even better is that you can do this for different groups of customers all on the same site.

How does this work?

Well, with powerful dynamic content tools, you can make sure your website is tailored to the locality and local interest of different groups of visitors. Say you have visitors coming in from Australia - greet them with a friendly ‘G’ day mate!’. For Japanese visitors, welcome them with a ‘Konnichiwa’ and make sure the rest of your content appeals to their interests and lexicon.

According to an Infosys survey from 2016, 74% of customers feel frustrated when website content isn’t personalised.

Understand your customers on a level that converts

Another way you need to use an IP geolocation tracker is to understand your audience on a deeper level.

With this type of tool, you can track their online habits, including what time they’re most active online, the sites they visit, and even the specific products they check out. With this information, your ability to target specific users and push relevant products to them is unparalleled.

How does this work?

Using this information, give your audience exactly what they want to see and spend your time and money targeting customers who are looking for what you have to offer. The best kind of win-win situation!

Use an IP geolocation tracker to give your business the traction it needs

IP geolocation trackers are incredibly versatile tools. Beyond just tracking where your audience is and their internet usage habits and behaviour, you can now leverage added functionality that takes your business to the next level.

For more details on what Geo Targetly’s sophisticated IP geolocation tracker tools can do, head to our resource page.

16th September 2019

"Hands down one of the best marketing tools you are not using"

Chad T. - Web & Digital Media Director

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