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Using an IP geolocation service to personalise your site

An IP geolocation service can help you drive next-level website personalisation with a few simple, yet powerful, geolocation tools. Find out how you can leverage these.

One of the biggest no-brainers for any marketer worth his or her salt is that personalisation is the name of the game. Businesses who want to make customers feel like they know and value them, invest in tools and platforms that help them do just this. Here, an IP geolocation service is one solution that’s gaining traction - and for all the right reasons.

Have you ever visited a site that seemed to know where you lived (or at least, where you set your VPN)? Ever been greeted by a banner with localised welcome greetings, directions to the closest store in your area, or even seen prices automatically displayed in local currency? According to Infosys, 74% of customers feel frustrated when website content is not personalised. Continue reading our post to find out how you can prevent justified frustration with a few simple geolocation tools. 

IP geolocation service

Leverage geotargeted images to improve site experience and conversion rates

Images are powerful visual tools that can leave an imprint on the human mind. As such, targeting the images on your site to the location of each visitor is a strategy that possesses immense value.

Beyond banner images that change based on location (wow!), you can also customise add banners, coupons and discount codes that display only when visitors from certain locations access your site. If your business is one that works with businesses around the world and you wish to inspire confidence among your target audience, you can also change client logos based on the country or region your website visitors are pouring in from. 

If used right, this type of IP geolocation service can improve your click-through-rates and, ultimately, your conversion rate. What are you waiting for?

Drive location-based popups with your IP geolocation service

Popups have the potential to be some of the most interactive features on your site, provided that you design them just right. Assuming that this is the case, you can use an IP geolocation tool and display popups to visitors from certain geographies. Beyond promos, discounts, and offers, you can use this service to trigger form and lead-capture elements from certain locations, prompt visitors to switch to a local or regional site (if you run multiple websites for different locations), and notify customers of any new information they need to know.

All of these features can and will make the website or shopping experience much more convenient for your visitors.

Display custom messages and notifications with geo bars

Another freakishly handy IP geolocation service is that relating to geo bars. This handy tool allows you to draw visitor attention and ideally, drive conversion by displaying geo bars with location-specific information.

Some of the most common types of geo bars include those irresistible ‘free shipping’ messages you see on certain e-commerce sites or the flashing notification that a particular store/business is now in your location. You can also use geo bars to promote specific products or services, driving visitor attention to high-value or discounted goods.

Personalise website content with dynamic content tools

Dynamic content is an extremely popular feature on many sites. After all, what’s cooler than a site that changes based on where you’re accessing it from?

While these types of tools are particularly well-known for their ability to customise price according to local currencies or change contact information based on where users are from, they can go much further than this. In particular, they help you market products based on geographical availability. This means that if you’re selling baby prams in one or select locations and not in others, you can display these products only to audiences in that geography. You can also tailor otherwise normal website content to the location of your viewer. 

Boost engagement and the conversion rate on your site with premium IP geolocation tools

For businesses that rely on their website to drive brand awareness or sales, personalisation is a tactic that cannot be ignored. This, however, can’t be done halfheartedly - these strategies must be undertaken with the utmost skill and precision. Fortunately, that’s precisely where a trusted IP geolocation service comes in handy.

29th August 2019

Real stories of geo-targeting impact

William D.

Small Business

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.


Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
#globalecom #ecommerce #shopifystore

Cheryl T.


Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.


Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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