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5 reasons why you must have Wordpress geo redirect on your website

With Wordpress geo redirect, you can now target your content and personalise website information according to visitor geolocation to provide a better user experience.

If you didn’t know what a Wordpress geo redirect is, then you’ve come to the right place. It’s this great plugin that you can embed into your website’s platform with ease to enhance every website visitor’s site experience.

Most of you would have observed that Google search results cater to each person differently. Basically, Google takes into account each individual’s IP geolocation and shows them results relevant to their location, much like the Wordpress geo redirect tool.

For instance, if you search for Indian restaurants on Google from Australia, you will find restaurant suggestions that are close to your geolocation. After all, what good would it be if you’re in Australia and you’re provided search results for restaurants in India?

Geo redirects work similarly and are treasure troves in the international e-commerce sector because they allow businesses to provide seamless user experiences. These work by redirecting visitors who land on your website to other sites or pages that are tailored to their geolocation. These are especially useful if you run multiple regional websites.

Still not convinced you should invest in a Wordpress geo redirect tool? Read this post to find out 5 reasons why you need this on your site.

1. Your visitors will be able to interact with your website meaningfully

In tech terms, geolocation refers to the location of a computer, networking device or a piece of equipment. It is a concept used in a variety of applications to help locate the users of these devices.

More often than not, geolocation provides you with the approximate location of a device based on geographical coordinates and measurements, otherwise known as longitudinal and latitudinal coordinates.

These coordinates are identified on a map to provide a specific geographic location that’s usually a certain region, country, state or city

2. Boost your conversion rates

Finding the geographical coordinates of a device can be done in two ways.

You can either use the Global Positioning System, primarily known as GPS, or you can use the Internet Protocol address, otherwise known as IP address, to pinpoint a specific location.

An IP address or simply an ‘IP’ is a unique address that identifies a device on the Internet or a local network. So, when both are put together, you are left with the process of finding the geolocation of a device through the use of its IP. This is what IP geolocation is.

3. Run highly targeted advertising and marketing campaigns

If there’s a unique address to each and every computer, networking device or equipment on the internet or local network, just imagine how many IP geolocations there might be in the entire world.

To make it easy for individuals or businesses that use information such as IP geolocation, there are plenty of databases that contain this information. These databases are created and maintained by third parties.

Here at GeoTargetly, free IP geolocation databases are integrated into our geo tools. This means that you don’t have to worry about gaining access to this information separately or worry about the accuracy of the data.

4. Increase your click-through and call-through rates

Using a Wordpress geo redirect tool, you can easily increase your call-through rate by displaying a local helpline instead of an international contact number.

Also, by redirecting international visitors to different pages with customised headings and banners that correspond to products and services available in their geolocation, you can increase your click-through rate as visitors will be more interested in checking out products and services that are relevant to them.

5. You have all the control over who, how and where you want to redirect your visitors

Yes, we are well-aware of how passionate you are about your website and why you might hesitate to hand over the reins to a third party. At Geo Targetly, we have tailored our Wordpress geo redirect plugin in a way that lets you make all the calls.

You have all the power to decide which visitors will be redirected, where they will be redirected to, and whether you want to create redirection for specific pages, subfolders or the entire website.

Become your customer’s first choice

By factoring in your visitors’ geolocation to redirect them to different webpages or sites with personalised website information, you are offering them a more relevant user experience. Give your competitors a run for their money, increase your ROI, and improve your reputation for outstanding service in one simple step.

So, if you’ve been searching for a reliable tool to activate geo redirects based on visitor IP geolocation, your search ends here: At Geo targetly, we have the perfect Wordpress geo redirect tool for your website.

10th October 2019

"Hands down one of the best marketing tools you are not using"

Chad T. - Web & Digital Media Director

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