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Can a smart IP location database shape the future?

A smart IP location database will not only improve visitor experience and their loyalty, but it might even help prevent unnecessary legal issues.

If your website often gets visitors from different locations, you might want to consider utilising an IP location database. Choosing a smart IP location database will not only improve visitor experience and strengthen their loyalty, but it might even help prevent fraud and unnecessary legal issues for your business.

What exactly is an IP location database

If you’re from Australia, you’ve probably noticed ‘.au’ whenever you visit sites like Amazon or Netflix. Now, if for some reason you were to try and visit something like Amazon.in, they would actually recommend you go back to your local page, as it would be a better, more personalized experience for you. Organisations are able to do this by making use of publicly available IP addresses. These are able to determine user locations with fairly decent accuracy with the assistance of an IP location database. These databases contain the latitude and longitude of particular IP addresses, and reveal their points of origin upto a certain degree. Though this data is by no means perfectly accurate, it allows businesses to target different groups of users and tailor the product to fit their preferences and unlike methods such as GPS, it doesn’t require any opt-in from the user.  

Most IP location databases are maintained by third parties and rely either on data mining or polling users to get their information. As such, a database is only as good as the organization running it. But, provided that you’re able to find a smart  IP location database to work with, it can open up some unique opportunities for your business. Capitalising on these can net a great many benefits, enabling organisations to build a lasting understanding and connection with their consumer base. In many ways a truly smart IP location database has the very real potential of shaping the way businesses operate online in the future.

Content localisation through a smart IP location database

Perhaps the most obvious opportunity that a smart IP location database can present to a business is the ability to design and present different interfaces and offerings based on user location. This works both ways as well, blocking certain users from content you don’t want them to see. For example, if you have got stores in multiple states and you’re having a sale in one of them, you probably only want users from that particular state to see the offering, right? Businesses can redirect users to landing pages that display a user’s local currency and language, and maybe even a sprinkling of local colloquialisms to grab the user’s attention.

Developing personalised user content

But there’s no reason to just stop there. A smart IP location database allows businesses to take things a step further and start delving into content personalisation. For the savvy marketer, IP addresses can reveal a lot more than just a user’s location; they can be an insight into their travel patterns and frequencies, while also revealing their connection types and preferences. This in turn can serve as a valuable source of information for designing detailed targeting plans, resulting in consumers being exposed to more personalised content (whether it be for ads, blogs, etc).

Creating a seamless user experience

Localisation in tandem with more in-depth personalisation simply leads to a better user experience overall. Users will see what they should be seeing, and the interactions they need to make with your business are made to be as convenient as possible. As such, a smart IP location database, when used effectively can act as the key to building a seamless online user experience - one of the most reliable ways to foster loyalty within your consumer base.

Achieving better legal security with a smart IP location database

As stated prior, working towards a better user experience isn’t just about what the user sees, it’s about what they don’t see as well. From your business’ perspective, it’s important to keep region-specific protocols in mind when displaying content. A smart IP location database can be a really useful tool for these situations, allowing you to observe when users from these specific regions are visiting your site. Likewise, these databases can be a useful tool to ensure that your organisation doesn’t end up facing any unnecessary legal liabilities. Licenses, for example, can be tricky in a geographical context. Your company might own the license for a specific piece of content, but it only applies for a specific geographical area - say Europe for example. So, now if a user from the US arrives upon this content, it’s paramount that they are met with a ‘this content isn’t available in your region’ message.

All in all, investing in a smart IP location database can set your business on a path to building successful customer relationships and legal security. With the many emerging capabilities of these databases, it seems almost a certainty that they will play an integral role in the future of online business strategy.

17th October 2019

Real stories of geo-targeting impact

William D.

Small Business

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.


Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
#globalecom #ecommerce #shopifystore

Cheryl T.


Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.


Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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