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Increasing business revenue and conversion rates with an IP geolocation database

An IP geolocation database can do more than just locate specific IP addresses. Find out how you can use this to boost revenue and conversion rates on your site.

Given that it stores extremely valuable location data of specific internet users, an IP geolocation database often helps website operators personalise their sites in a way that’s both meaningful and effective. As we’ve discussed on the Geo Targetly blog, this can lead to a noticeable upswing in revenue and the conversion rate on each site. The question we tend to hear (and the one that’s probably forming in your mind) is how this data can be used directly on a site to bring about these kinds of results. Fortunately, our post dives into the heart of this topic, showing you how we encourage our users to leverage the data from an IP geolocation database to add some powerful geolocation features to their websites.

IP geolocation database

First off, what is an IP geolocation database?

Simply put, an IP geolocation database stores the latitude and longitude coordinates of a given IP address. These databases are created by third-parties who extract this data as a result of extensive data mining and/or by polling users. 

The IP addresses obtained, therefore, correspond to the electronic access point of each user on your website. While this may not necessarily correspond to the exact location your visitor is at, IP addresses are a useful, legal, and non-invasive way of determining the approximate location of your users. 

Together with geolocation tools, an IP geolocation database can identify the country, region or city your user is in. The more sophisticated your tools are, you’re likely to enjoy highly accurate location data.

Use this data to enjoy personalised, location-specific website content

One of the biggest perks of using IP geolocation data is the ability to personalise the content you display to visitors as they enter your site.

Imagine greeting visitors from New York with a banner that says ‘Howdy New Yorkers!’ or ‘G’ day mate!’ for someone visiting from Australia at the exact same time? That’s precisely the kind of customisation an IP geolocation database delivers when combined with the right dynamic content tools. 

Moreover, other information like pricing, store directions, and contact details can be customised to each visitor’s locality with these types of geolocation features. Ultimately, this level of customisation can boost your conversion rate and revenue over time.

Serve targeted and localised ads

Another strategy you can introduce to your marketing efforts, together with an IP geolocation database, are targeted ads. With the right geolocation features, you can increase the revenue to your site by allowing advertisers to target specific groups of customers that visit your site and redirect them to location-based landing pages. 

This will not only increase the conversion rate for your advertisers and thereby, your revenue, but also make your site a lucrative advertising space for other companies and businesses. Location-specific ads also help you market your own products or services that have launched in a specific store, country, region or city!

Maintain highly accurate traffic logs

If you’ve wanted to understand not just where your website visitors are coming from, but also how they access your site, an IP geolocation database is at the heart of this very functionality. 

In tandem with the right geolocation features, you can now see where your login attempts are coming from, enabling you to weed out potential spam or malicious activity with the data from these databases. This helps you ensure that your traffic is safe, targeted, and highly relevant to your business - a basic first step to ensure an improved conversion rate. 

Leverage an IP geolocation database to give your website - and your coffers - a boost

While there’s no limit to what an IP geolocation database can do, the functionality we’ve discussed in our post are those that can help you boost revenue and your conversion rate, provided you use it right. Together with premium IP geolocation tools, you can now take your website to the next level of revenue generation. Find out more about how our software can help you achieve this.

6th September 2019

Real stories of geo-targeting impact

William D.

Small Business

Feb 26, 2024

An Incredibly Handy Tool for Your International Customers

Geo targetly allows us to redirect our international customer to specific pages and make sure that they can get the right UX. It is very helpful when you have like us different currency to manage. Also it is very easy to implement on your Webflow website.

Michal C.


Aug 15, 2024

Geo Targetly Is a Great Option for My Multiple Shopify Sites

@GeoTargetly - Love this tool for global e-commerce redirects. I use it on several Shopify sites and love it. You can use one link and send people to different links based on their location and a ton of other stuff too.
#globalecom #ecommerce #shopifystore

Cheryl T.


Oct 4, 2021

It Is Very Easy to Use On Wix - the Help Articles Were Useful

We wanted to be able to segment certain landing pages for certain geographical locations and using the redirect page especially for our pricing pages was extremely helpful in helping us achieve this task. It has allowed us to target certain landing pages effectively.

Mainak G.


Nov 28, 2023

A Game Changer For Global Business

As the backbone of our emerging global approach, Geo targetly has been holding our back. It's hassle free, they transform your website in the most appropriate ways for different countries, tribes, localities. Besides top notch features customer support is amazing.

Chris T.

Managing Director

Jan 12, 2021

"Geo Redirects Made Easy" - Great Tool And Very Attentive Support

I really liked how easy it was to integrate the geo redirects into our Shopify website with a single block of code. The user interface also made it simple to define our business rules with regard to how we want users to be directed around our 3 sites.

Daan D.

Digital Marketing Manager

Oct 4, 2021

We Have Seen a Great Increase In Our Traffic

Very easy to set up and run. We use Geo Targetly to set up redirections for our specific geo based versions of our website. We have seen a great increase in our traffic and it has been a helpful addition to our tool stack. It's very useful and does what it says.

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